Tag Archives: SEM
SEO Kaitlin McMichael // 5 Aug, 2014
How to Go Incognito for International Search Queries – and Why
The first thing to do when you’re starting out your quest to be the master of international search is to go incognito. You can’t just search on Google.com for your product/service and expect to see the same thing that everyone else in the world will. Google personalizes search results according to your location, your search… Read More
Michael Wiegand // 21 Apr, 2008
Hedging Your PPC Bets: Geo-Targeting for Revenue
PPC, at times, can feel a bit like going to Vegas and pumping nickels into the slot machines. Except imagine the nickels are dollars, or sometimes several dollars. Ouch! Pretty soon you’ve squandered your dinner money, and the forgiving 7-7-7 has eluded your grasp all night. Fortunately, there’s a way to hedge your bets in… Read More
Tom Schmitz // 11 Apr, 2008
Search Engine Marketing Does Not Affect Your Business Model
The title of this post is Search Engine Marketing Does Not Affect Your Business Model. If I went into a search marketing conference and proclaimed that Search Engine Marketing Does Not Affect Your Business Model I imagine that the conference organizers, the speakers and quite a few attendees would want to tar and feather me… Read More