Demandware SEO gotchas and best practices

Demandware is a major e-commerce player in the fashion space. We’ve done SEO, site speed analysis and architecture on their system, and learned a thing or two on the way. First: Demandware is an awesome system. Like any enterprise e-commerce platform, it’s got its foibles. Like any enterprise software, its customers have a love/hate relationship [...]

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Search Engine Optimization Pre-flight – Analytics

Search Engine Optimization Pre-flight – Analytics

This article is part of a continuing series, From Seattle – Search Engine Optimization – To You. An easy to understand explanation of SEO. The SEO Preflight Before diving into a new SEO project I want to understand what challenges the web site faces and, of course, the opportunities. Call it my SEO Pre-flight for [...]

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From Seattle – Search Engine Optimization Explained

From Seattle – Search Engine Optimization Explained

From Seattle – Search Engine Optimization – To You All SEO professionals face a difficult task when explaining their work in ways that are : Understandable Meaningful Actionable I enjoy talking about Search Engine Optimization at Seattle area events and discussing SEO in everyday terms with our clients from around the USA—it’s a highlight of [...]

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