Tag Archives: SEO
SEO George Freitag // 19 Nov, 2014
5 Ways Your Site Might Fail Google’s Mobile-Friendly Test
On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites… Read More
SEO David Portney // 18 Nov, 2014
My (Insanely Large) List of SEO Tools & Other Useful Resources
I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing,… Read More
SEO George Freitag // 30 Oct, 2014
Google’s Data Highlighter: Your New Favorite Backup Plan
We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search… Read More
PPC Laura Oden // 11 Sep, 2014
PPC and SEO — Shouldn’t They Get Along?
Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael… Read More
SEO Ken Colborn // 28 Aug, 2014
Guide to Personalized Search Results
If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the others,One of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are… Read More
Project Management Ken Loeu // 12 Aug, 2014
If Portent Were a Band: It’s All About the Hair
Here at Portent, we work together to do our best to wow the crowd with our many talented individuals and skills. Have you ever listened to a song that’s just one long guitar solo? I have, and while it’s an impressive show of expertise and skill, more often than not there’s a lot left to… Read More
SEO Kaitlin McMichael // 5 Aug, 2014
How to Go Incognito for International Search Queries – and Why
The first thing to do when you’re starting out your quest to be the master of international search is to go incognito. You can’t just search on Google.com for your product/service and expect to see the same thing that everyone else in the world will. Google personalizes search results according to your location, your search… Read More
Video George Freitag // 1 Jul, 2014
Get on that Map: Local SEO Best Practices [VIDEO WEBINAR]
This webinar was given on June 19, 2014 Learn all about Local SEO best practices, including basic on-site SEO for businesses, business profiles, directory and citation providers, duplicate listings, reviews, and more in this free PortentU webinar. Watch the full video: Get the link bundle here. See just the slidedeck here.
SEO Ken Colborn // 10 Mar, 2014
Rankings Aren’t All That: How to Really Track SEO Improvements
There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing… Read More
Featured Nick Bernard // 30 Jan, 2014
Why SEOs Should Dump CSS Sprites for Icon Fonts
The SEO community and the web development community can often be at odds. One thing they’ll both agree on, however, is the importance of performance. The SEO’s favorite site speed tool is Google’s PageSpeed Insights, which I’ve written about before. We’ve all seen this among the suggestions: CSS sprites. One tactic to improve site speed… Read More
SEO Travis Brown // 28 Jan, 2014
The Growth and Rise of Good Guest Blogging
If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More
![Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!]](http://cdn.staticeigene-homepage-erstellen.net/images/2013/12/landing-page-relevance1-330x195.jpg)
PPC Elizabeth Marsten // 4 Dec, 2013
Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!]
Elizabeth initially presented the information below during her Mozinar on Sept. 10. But for those of you who aren’t interested in an hour-long audio presentation but want more info than a Slideshare, this is the post for you. Consider this the “Tall,” not Venti version… Give us a break, it’s Seattle. Once upon a time I started… Read More
SEO David Portney // 4 Nov, 2013
SEO Makeover for 2014: A Practical Guide for Businesses
SEO is about attracting non-paid search traffic to your website. The idea is that a person searches the Web using Bing or Google, etc. and your site comes up in the non-paid search results. To that end, it’s important to make sure your website is easily understood by both people and machines. People = your… Read More
SEO Katie L Fetting // 28 Oct, 2013
SEO as Customer Service: Or Why Marketing’s Most ‘Shameful’ Secret Should Come Out of the Closet
To many people’s minds, search engine optimization is on par with direct mail, telemarketing, and Katherine Heigl. (Well, maybe not Heigl-bad…) As Brand Manager of Portent, one of my ongoing directives is to gather case studies of our good work. But unlike conventional agencies who regularly tout their big marketing wins, I often have a… Read More
SEO Marianne Sweeny // 24 Oct, 2013
Link Juice est Mort
One of my favorite comedy bits is Lewis Black educating us on the difference between milk and water. Black tells us that there is no such thing as soy milk because soy beans do not have breasts (from which milk comes). Soy milk is a made-up name to sell a product. “Link juice” – a… Read More