Tag Archives: SEO
SEO Ian Lurie // 25 May, 2012
Major search player outed for bad link practices
Yep. Uh-huh. Google’s busted. I just took a look at Google’s link profile and the big G is clearly running a link network. Check this out: They own all these sites—YouTube, Feedburner, Google.com, Google.co.uk, Google.co.up, Blogger.com and what do they do with them all? They link them to each other: It gets worse. They’re also… Read More
Marianne Sweeny // 15 May, 2012
Wanted: Enterprise Search Gods
Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam… Read More
SEO Josh Patrice // 10 May, 2012
SEO & UX – Working together to make your site better
A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated… Read More
Analytics Ian Lurie // 25 Apr, 2012
SEO Analytics, Middle Earth-Style
Who saved Middle Earth? No, not Frodo. His will shredded like wet toilet paper. Gollum took the lava bath, destroyed the ring, and saved everyone from a 36″ Dark Lord. Does he get any credit? Nooooooo. Nine-fingered Frodo is the hero. The ladies all swoon at Legolas and Aragorn. But not poor Gollum. Internet marketers,… Read More
SEO David Portney // 5 Apr, 2012
SEO is Dead: A Fun Romp through the “Death of SEO” Graveyard
Pin It “The reports of my death have been greatly exaggerated.” -Mark Twain It’s been said that SEO is dead. It’s been said a lot, actually. But no, this is not another dumb, disguised, fake controversy “death of SEO” linkbait article. No. This is a fun, full-disclosure, zero-controversy death of SEO linkbait article. Now that you’re done… Read More
Katie L Fetting // 27 Feb, 2012
SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar
Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz. His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world. (We hope.) Topics Ian will cover include: Why great content is… Read More
Ian Lurie // 21 Sep, 2011
Sample SEO proposal template
This isn’t the proposal template we use. But it seems to be the one a lot of other folks use, and they’re all doing OK. So feel free to use this as your template: ========================================= To: Name of client From: Name of you Date: Hopefully today Dear Name of client: Generic introduction with pleasantries. Reference… Read More
Tom Schmitz // 18 Jul, 2011
After Launch SEO Checklist
What are the first things you check after launching or re-launching a website? Here are seven things worth checking. Robots.txt Make certain that the search engines can visit and index your website. The blocking of search engines occurs more often than you may think. Developers disallow all spiders on the beta site then forget to… Read More
Tom Schmitz // 12 Apr, 2011
5 Ways to Use Headings for SEO
Headings are for SEO Does your website use headings or h-tags for CSS design? It shouldn’t. Instead, reserve h-tags for outlining our document and SEO. Today the Official Google Webmaster Central Blog published this: One way Google’s algorithms determine the context of content on a page is by looking at the page’s headings. The way… Read More
Elizabeth Marsten // 17 Mar, 2011
Google Product Feed Updates & Rich Snippets
Technically this information isn’t strictly PPC, but it sure affects you if you are running or using a product feed for things like Product Extension Ads or Product Listing Ads and the feed suddenly disappears, disabling all your precious AdWords attributes and rendering the Auto Targets tab useless. Tragic, right? So here is a breakdown… Read More
Tom Schmitz // 6 Jan, 2011
What Social Media Means for SEO
A metamorphosis is under way, one which will fundamentally change organic search engine rankings and search engine optimization. Google and Bing are getting faith in social media and are converting. Perhaps sooner than later, social media will eclipse backlinks as the gold standard for online authority. When Sergey and Brin created Google they invented PageRank,… Read More
Tom Schmitz // 11 Jun, 2010
SEO Is Not User Experience Optimization
I just got back from SMX Advanced and boy are my arms tired. Actually, it’s my brain that’s feeling overwhelmed with lots of fresh insight and illuminating data. The cast and crew over at Third Door Media and Search Engine Land produced an exceptional event; they outdid themselves. Except, I left Seattle’s Bell Harbor conference… Read More
Michael Wiegand // 28 Sep, 2009
Shout-Out: Hanapin Marketing’s $16,000 SEM Sweepstakes
Our good friends over at Hanapin Marketing – you know, the folks who run the PPC Hero blog – are running a pretty amazing SEM Sweepstakes right now. They have some great prizes available, including: (3) Paid Subscriptions to SEOMoz (1) 3-Month Subscription to ClickEquations (a neat bid management tool that we use at Portent)… Read More
Tom Schmitz // 31 Jul, 2008
Everything You Wanted to Know About Inbound External Links
Today, a colleague asked me what I know about external links. Rather than simply e-mail her back I decided to sit down and answer this like I might if I were taking a college course exam. In other words a time limited brain dump. Let’s see how much I remember. :) A Little Foundation InLink… Read More
Tom Schmitz // 27 Jul, 2008
Google Updates Visible Toolbar PageRank
Google just updated their Toolbar PageRank, also known as the little green bar. Once again I am seeing a lot of web sites losing PageRank, so I want to re-share what I have counseled people in the past. If your rankings and traffic have not recently fallen, do not worry about your diminished PageRank. Visible… Read More