You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag! Sure, you kept it under 55 characters, but you know that doesn’t always work, because Google truncates to a pixel width, not a number of characters.

We all know that risking a low CTR is out of the question, and that it’s annoying to push a page live and have to go back and change it until you get it right.

There has to be a better way!

Now there is, Portent’s SERP Preview Tool!

Preview your title tags, meta descriptions, and URLs to see how they display in the SERPs before you push them live! Best of all, our tool is designed to measure title tags according to pixel length, just like the search engines do. No more fussing and fighting with your imagination or guesswork. Now, you can just enter your desired title tag, and presto a preview before your eyes!

Be our guest, try it out today!

The post Announcing Our SERP Preview Tool appeared first on Portent.

• E-mails sent.
• E-mails opened.
• Links clicked.

If you’re not using one of these services, you need to. Prices usually start at less than $40/month.

That’s all you need to double the number of people that open your e-mail marketing pieces. Here’s how:

1. Write 2-3 subject lines. If you need help, read Copyblogger’s excellent articles about headlines.
2. Divide your list into segments. Chances are your e-mail marketing tool lets you do this. If it doesn’t, create 4 separate lists. Put 10% of your e-mail addresses into the first three lists. Put the remaining 70% in the fourth. So you’ll end up with a 10-10-10-70 distribution. The first three lists will be your tests. The fourth is where you’ll send the winner.
3. Send the same e-mail to lists 1-3, using a different subject line for each one. Try to send them at the same time. That ensures the e-mails are all being viewed under roughly the same conditions.
4. Watch e-mail opens and clicks until they taper off.
5. Find the subject line that generated the best open rate.
6. Send out the remaining 70% of your list using that subject line.

You’ll improve your e-mail open rates every time. If you don’t, you can send me angry e-mails, or leave nasty comments below:

The post Double E-mail Open Rates With This Simple Test appeared first on Portent.