Narrative Web Analytics: Pythia Analytics

Narrative:
A story or account of events.
Analytics:
The process of converting data into decision-making intelligence.
Narrative Analytics:
The difference between internet marketing success and failure.

An internet marketing campaign is a series of events that tells a story to your audience. It’s a narrative. Your new web site, a review in a local newspaper, a change to your pricing, the top-10 ranking you just achieved in the search rankings – they’re all elements of that narrative. Every one of them affects your business.

You need to match that narrative to business metrics – sales and site traffic, for example – to learn what helps or hurts your marketing efforts. Easier said than done. Most internet marketing campaigns flop precisely because of this failure to synchronize narrative to performance.

That’s why we’ve built Pythia Analytics: The first internet marketing toolset designed to track the entire marketing narrative, on- and offline, and measure its effects on your business.

All Your Data, In One Place

An internet marketing campaign uses a lot of different vehicles: Search engine optimization, pay per click marketing, blogs, social media, email marketing and PR are just a few.

Pythia Analytics lets us track it all in one place, with trended reports for:

  1. Your internet marketing campaign’s social media health. This report tracks social media chatter and statistics. See the report;
  2. Search engine optimization health, including ‘Organic’, unpaid search traffic and critical benchmarks of search engine optimization success. See the report;
  3. Pay-per-click campaign health, including performance, cost and return on investment. See the report;
  4. Overall online business health, for a high-level view of all your critical information. See the report;
  5. Audience attention, to give you a month-over-month look at how much time visitors spend on your site. See the report;

These reports are the basis for Pythia Analytics’ real purpose: Precise narrative analysis.

What about…? Pythia adapts to each client’s needs, to different analytics packages, and to unique situations we find in the course of campaigns.

Track Trends. Track Narrative. Know What Works.

Pythia Analytics tracks all of this data over time, showing us trends and changes. It also includes a unique narrative feature:

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This is the heart of the toolset: We can match specific events – online or off – to changes in site performance, visibility and ROI.

Not Reports. Analysis!

Pythia Analytics combines critical internet marketing data with analysis by Portent specialists. The result goes beyond traditional, static reports and delivers true analytics: Data, plus useful interpretation of that data. The result is an actionable analysis that you can use within minutes.

You get access to those reports via the web, at a secure address. No passwords to remember: One click and you see your data plus our analysis.

Pricing

You can become a Portent analytics client and take advantage of Pythia’s capabilities. We have analytics consulting packages starting at $2000/month. Email us today, or call us at 206.575.3740.

Or, you can purchase monthly reports from Portent. Reporting packages start at $500/month. Contact us for pricing.