Yearly Archives: 2009
Random Ian Lurie27 Feb, 2009
A Kerfuffle!!!!!
My post this week about social media appears to have, er, riled a few folk. Not my intent, but I figured I’d roll with it. Here’s a list of the posts/comments about my post, as well as my panel discussion regarding social media at the NWEN: Ian Lurie Says He Hates Social Media. Do You?… Read More
Jarrod Medrano26 Feb, 2009
The Golden Rule of Graphic Design
The Magic Number If you have ever had any interest in the art of graphic design, chances are you have heard of the golden ratio. Throughout history, artists, mathematicians and musicians alike have studied this peculiar number. Some say that it is the most aesthetically pleasing of all proportions, while others contend that this… Read More
Featured Ian Lurie25 Feb, 2009
5 Tips For Moving Your Offline Marketing Budget Online
This is a quick preview of the webinar I’m running tomorrow. Marketing departments that used to sniff at internet marketing are now falling over themselves trying to shift dollars from offline to online marketing. I believe the thinking is that online marketing will get them a better return for less dollars in a tight economy.… Read More
Ian Lurie25 Feb, 2009
10 Reasons to Stop Blogging
This is my last post on the subject, I swear. For a week at least. You hate writing. If you really, truly hate to write, why are you making yourself blog? Are you just a masochist? You made fun of a family member in a blog post, and now they give you the stink-eye at… Read More
Internet Marketing Ian Lurie25 Feb, 2009
Free Webinar Tomorrow: Moving your offline marketing budget to the Internet
I’ll spare you the sales pitch. You can read about the webinar here. It’s free, and should be a fun session. I’ll be talking about transitioning offline marketing dollars online.
Featured Ian Lurie23 Feb, 2009
Anti-Social Media
Note! This post has caused a kerfuffle! Read it at your own risk! I’m getting ready for tomorrow’s Northwest Entrepreneur Network meeting. I have to give some opening remarks, and as always I find it a little easier if I write down my thoughts. The panel is about ‘Social Media’ and ‘Social Networking’. Love the… Read More
Ian Lurie23 Feb, 2009
What Does an Internet Marketing Company Do?
I’ve taken great pains to explain exactly what my internet marketing company does, but folks don’t always get it. So here’s my take on what we do, in priority order: Pull it all together. You’re dealing with the web designer, the developer, the search expert and the writer. We pull it all together into a… Read More
Ian Lurie20 Feb, 2009
Tough Love For Clients
I’m speaking at SEMPDX Searchfest next month. In the mean time, Todd Mintz asked me a few questions about client relationships and ‘tough love’. If you work with me, you won’t be surprised: Searchfest 2009 Interview w/ Ian Lurie
Internet Marketing Ian Lurie20 Feb, 2009
Web Marketing For Dummies Now Available for Pre-Order
For the past eight months, I’ve been working with four other authors on a new book: Web Marketing All-in-One Desk Reference For Dummies. The book covers everything from setting up a new web site to Google Adwords to SEO and social media. It is truly an all-in-one desk reference for internet marketing. You want this… Read More
Ian Lurie20 Feb, 2009
On A Panel At NWEN Next Week
I’ll be on a Tuesday night Think Tank panel at the Northwest Entrepreneur Network. The details: Tuesday, February 24, Networking starts at 7:00 PM. Program starts at 7:30 PM. Location: Seattle University Schaffer Auditorium The topic: Social media. My first statement will be “I hate the phrase social media”. Should be a fun time…
Internet Marketing Ian Lurie19 Feb, 2009
Your Internet Marketing Campaign is Screwed When…
You know your internet marketing campaign is screwed when: Your boss refers to the campaign as “a learning experience”. You get fewer visitors than you have percentage points in your bounce rate. Your team looks at you blankly when you say “SEO Copywriting“. You don’t have any analytics tools in place. Just give up. You’re… Read More
Ian Lurie17 Feb, 2009
5 Ways Your Blog Can Make Money
There’s been a lot of stink lately about bloggers bowing out. In the most publicized example, reporter Dan Lyons decided to call it quits. The refrain: “We just can’t make any money.” I won’t want to be too confrontational, but: Bull pucky. There’s more than one way to skim dollars off your blog. Here are… Read More
SEO Ian Lurie12 Feb, 2009
Questions about rel=canonical
I’m already getting questions about the new rel=canonical standard. And I have several of my own. I’m going to put them into a post here. If you have your own, leave ’em in the comment thread and I’ll move them into the post: Shouldn’t we just add link rel=canonical to every single page on our… Read More
SEO Ian Lurie12 Feb, 2009
Calling All Publications: Rel=canonical Is Worth A Look
I just wrote a skeptical piece about the search engines’ new rel=canonical standard. I am, after all, a skeptic. But, if you’re a large publication with a massive site, you’ve got canonicalization problems, and this could be the solution you’ve been looking for. In a nutshell: You can use rel=canonical in the HEAD element of… Read More
Ian Lurie12 Feb, 2009
3 Reasons to use rel=canonical, and 4 reasons not to.
The major search engines just announced that they’re going to start supporting a new link attribute: ‘rel=”canonical”‘. The Google Webmaster Central blog has a fair amount of detail, so I won’t explain it all here. A very brief lesson in canonicalization Marcelo rightly pointed out a quick refresher might be in order. Here’s what a… Read More