Yearly Archives: 2010
Featured Ian Lurie25 Jan, 2010
eHow, I call bullshit
There have been a lot of rumblings lately about eHow, one of many massive content farms, hurting their writers’ revenue. Accusations include: Copying articles from the US site (where writers get paid for pageviews) to the UK site (where they don’t); Keeping their payment algorithm a mystery, so no one knows how or why they… Read More
Ian Lurie25 Jan, 2010
Vote for me in the Semmys. Pretty please?
My post, 10 Questions to Evaluate A Social Media ‘Expert’, is in the industry section finals of the Semmy Awards. If you know what the Semmys are, you know why I want to win. If you don’t, then just trust me it’s about time that I stop being the Susan Lucci of the SEO world,… Read More
Ian Lurie22 Jan, 2010
Zombies, social media and the buying cycle
I think it’s time we all moved on. I’m going to stop bitching about the phrase ‘social media’. In exchange, you’re all going to stop pondering whether you need a social media strategy. The term social media is here to stay, clearly. And it is critical as new potential customers come looking for what you… Read More
Random Ian Lurie21 Jan, 2010
Six Stunning Secrets to Blogging Like a Cartoonist
Mark Anderson created a great comic about blogger’s block (bloggage, in my own unique language). It’s fun to look at, but more important, he points out great, time-honored tricks for any creative type who’s stuck for an idea. I’ve used them from time to time and they’re lifesavers: Combine, like I sometimes do with my… Read More
Featured Ian Lurie19 Jan, 2010
My no-paywall plan to save the New York Times
Update: The New York Times just announced their new ‘metered pricing’ plan, which does the opposite of my idea by charging the more loyal readers more than the one-stop lookie-loos, and offering no reward whatsoever. Read it here. Actually, it’s my plan for how the New York Times can save itself. First, a little history:… Read More
Analytics Ian Lurie17 Jan, 2010
The Google Analytics Cheatsheet
I’m an idiot. Last week, someone commented on a post I wrote for SEOMOZ’s YouMOZ service that they’d like a Google Analytics Cheatsheet. I wrote back “OK, I’ll do it.” Guess what? Google Analytics has a ton of features. And even more tricks and hacks that folks have developed over the years. So this 2-page… Read More
Ian Lurie15 Jan, 2010
Interview on Search Engine Journal
Todd Mintz interviewed me for Search Engine Journal. If you’re looking for a chance to embarrass me at the next internet marketing conference, this interview has lots of good material: Read the interview here. You can follow Todd Mintz on Twitter at ToddMintz. Recommended reading! Also, best title award goes to @AlanBleiweiss:
Random Ian Lurie15 Jan, 2010
Interview on Search Engine Journal
Todd Mintz interviewed me for Search Engine Journal. The interview includes nuggets like: “when I meet them I get an immediate desire to hit them with a chair. It’s some kind of superpower, I guess.” and “It all comes together eventually. I hope. Cough.” Great reading if you want heckling material for when I speak… Read More
Analytics Ian Lurie13 Jan, 2010
Find the pages search engines can’t with Google Analytics
I just published a new post up on SEOMOZ’s YouMOZ. It’s worth a read if you’re looking for a way to find pages on your site that have not received any clicks from organic search. Find Invisible Pages Using Google Analytics
Design & Development Ian Lurie13 Jan, 2010
HTML Basics Lesson 5: Using WordPress
This one’s an experiment: I’m going to spend this and the next few HTML Basics lessons showing you how to use WordPress to apply the HTML stuff you’ve learned in the last 4 lessons. An introduction to using WordPress to add and edit content on the web. Please let me know what you think –… Read More
Ian Lurie13 Jan, 2010
Google vs. China: The rise of the Data State
Google’s pissed at China. China is trying to pretend they don’t care. Under all the high school drama there’s a serious change, though, that I can’t ignore. So I’m putting on my historian hat for today’s post. Read it anyway. History is fun, when you look at it the right way: Used to be, if… Read More
Internet Marketing Ian Lurie12 Jan, 2010
Read Trust Agents
Chris Brogan is one of the ‘it’ guys in social media right now. So when he and Julien Smith published Trust Agents, I figured I should give it a read. Julien is on a podcast called Media Hacks. He curses a lot, which makes me like him. I am, as you can likely tell, very… Read More
Internet Marketing Ian Lurie12 Jan, 2010
A blast from the past
Just a random, too-early-in-the-morning post to point out that I still have this internet marketing book you can read, online, for free (as in beer): Conversation Marketing: An internet marketing strategy that works You can buy a copy, too, of course. But for some reason folks prefer the free version. Go figure…
Ian Lurie11 Jan, 2010
This is not a porn site: My review of referring keywords
Seriously, this is not, and never has been, an ‘adult’ site. K? You’re wondering why I even have to say that? Well, today I innocently took a glance at my Google Analytics referring keyword report, and look at my #1 keyword for the last 30 days: I thought maybe that was some kind of organization… Read More
Tom Schmitz11 Jan, 2010
Google Caffeine – Don’t Let It Keep You Awake at Night
It appears that Google’s new infrastructure, code named Google Caffeine, is rolling-out live to data centers. Why is this important? Expect to see ranking changes. Don’t freak-out. We’re not talking 2012 or Alderaan upheaval here. That said, expect disturbances in the force. While most well and legitimately optimized websites should remain unscathed, it’s likely… Read More