Yearly Archives: 2010
Tom Schmitz25 Oct, 2010
How To Become a Super Affiliate and Get Rich
Have you ever wondered how super affiliates operate or how you can become one? Here are some insider secrets to get you started.
Ian Lurie21 Oct, 2010
Duplicate content sin #2: Default page linking
Last week I wrote about duplicate content sin #1 – screwy pagination. Today I’m going to explain a much simpler, but bigger problem: The inconsistent default page link. When I say ‘default page’, I mean whatever page you’d first see if you navigated to a folder on a web site. So the default page for… Read More
Ian Lurie20 Oct, 2010
SEO Tools I use
Yes, some of the links in this article are affiliate links, I might be evil and biased and out to rip you off, FCC requires me to say this, etc. blah blah. I’ve been rejiggering my SEO toolbox lately: I used to focus on the ‘cool’ stuff – things I thought would impress clients, generate… Read More
Ian Lurie20 Oct, 2010
Stupid, or evil? Facebook manages both with new privacy breach
We spend all our time hand-wringing over Google and Microsoft’s intrusions into our private lives. We freak out over the Patriot Act. Well, they’re all pikers compared to Facebook. Facebook has allowed companies like Rapleaf to match up our Facebook user IDs with web browsing histories. Yep. They can now match up your browsing habits… Read More
Ian Lurie19 Oct, 2010
The 10 Stupidest Marketing Mistakes I’ve Ever Made
This may surprise you, but I tend to dwell on the negative. Here are the ten cringe-inducers I spend the most time pondering. In chronological order, no less: 1990. I went to law school. OK, it wasn’t a marketing mistake, but it cost me several layers of stomach lining. Law school also nearly killed my… Read More
Doug Antkowiak19 Oct, 2010
News Feed Optimization: Get the Most from Your Facebook Content
Optimizing your Facebook posts for the News Feed should be your first plan of attack in your battle for social marketing supremacy.
Ian Lurie18 Oct, 2010
SEO 101: Defining the long tail
Just what is the long tail, in SEO? I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don’t define them. I’m building a glossary for The Fat Free Guide – one of the first terms I’m working on is the long… Read More
Random Ian Lurie15 Oct, 2010
Levinshtein link fixer (aka the Levinator) code, now available
Well, after spending 45 minutes trying to figure out github, I’ve realized I’m not as much of a nerd as I thought. So, in the mean time, here’s a nice ZIPped archive of the code for the Levenshtein link redirector I’ve written in PHP. I’ve named it the Levinator – Dr. Doofenshmirtz would be proud.… Read More
Ian Lurie14 Oct, 2010
Duplicate content sin #1: Pagination
Earlier this week I wrote about why duplicate content sucks in SEO. I’m going to start mixing in tutorials/explanations of common ways folks end up duplicating content on their sites, too. Today’s topic: Pagination. It’s oh-so-easy to generate duplicates with those little 1 2 3 4 >> at the bottom of the page. The setup… Read More
Ian Lurie14 Oct, 2010
Facebook/Bing deal means the death of SEO
Actually, it doesn’t, but I figured I’d say it before someone else gets all the links. Go back to work. Don’t you have anything better to do?
Ian Lurie13 Oct, 2010
Sleazy SEO sales tactics (and how to avoid them)
With a few notable exceptions, SEO sales tactics tend to range from merely nauseating to vomit-inducing. I’ve kept a log (seriously) over the last three months, and here are my favorites: The rankings guarantee The ploy: Promise your SEO fu will get your client top-10 or #1 rankings for their keywords. The problem: Why do… Read More
Ian Lurie12 Oct, 2010
Guh
The best way to control a social media crisis is to own it. And really any pictures of me constitute a crisis, so I’m owning this one: I hate – hate getting pictures taken. That’s why I use a little cartoon instead. But I was starting to get some flack from certain people (you know… Read More
Ian Lurie12 Oct, 2010
The Social Moron’s guide to conferences
Tip ‘o the hat to Lisa Barone, who’s written a few great how-to guides for conferences, too. I am a social moron. It’s true. When I’m speaking up on stage I have a blast. Throw me into a pre-conference mixer, though, and I guarantee multiple cringe-worthy moments, like: Happily waving at someone while calling them… Read More
Elizabeth Marsten11 Oct, 2010
Using Negative Keywords to Direct Traffic
Not a new concept by any means, but more and more accounts aren’t using it enough. With the introduction of modified broad match advertisers should consider using keyword lists from one ad group or campaign to filter and “push” traffic from one ad group to another. In order for this work though, you’ve got to… Read More
Ian Lurie11 Oct, 2010
SEO Obviousness: Duplicate content sucks
Saying there’s no longer a duplicate content penalty is a semantic weasel routine that ignores one hard fact: Duplicate content will kill your rankings. I’ve written a lot about canonicalization and the content duplication toilet bowl of death. Those are causes of duplication. Read the two articles I linked to above first if you don’t… Read More