Yearly Archives: 2011
Ian Lurie24 Aug, 2011
The Ian Lurie Field Guide
Someone at Portent asked me to put together an explanation of why I behave the way I do. They meant it in a nice way. So this is it: The Field Guide to Ian Lurie, written for “Portent” employees and anyone else I might encounter in the working world. Feel free to laugh at me,… Read More
Design & Development Ian Lurie22 Aug, 2011
New SEO tool: Server response code tester
AKA: The Responsinator Lee Odden, Todd Malicoat, Jonathan Allen and I did a site clinic/lab at SES San Francisco last week. Of 5 sites we reviewed, 4 delivered the wrong response codes if I: Visited a broken link on the site. A server should respond with a ‘404’ error code. Most of these servers instead… Read More
Elizabeth Marsten22 Aug, 2011
How to Fake it: Automating PPC When You Can’t Afford the Machine
I pitched SMX Advanced this year for the Human vs. Machines: What’s the Best Way to Manage Paid Search? session. I didn’t get accepted (sniff) but that’s doesn’t mean that my pitch can’t be a most excellent blog post. I knew I was a little off the beaten track with it anyway, but that is… Read More
Ian Lurie17 Aug, 2011
Content curation in 13 minutes a day
Steady, smart content curation can grow your audience on lots of social media outlets. It’s list building, social media-style: You help folks find and filter other people’s good stuff. In exchange, they start paying more attention to your good stuff. Just the facts, folks: This is a step-by-step look at how I do my daily… Read More
Random Ian Lurie17 Aug, 2011
I’m a bad person
In all my running yesterday (and flight delays) I forgot to say ‘sorry’ for missing the Author’s Lunch at SES San Francisco. So: I’m sorry. Usually I leave more time for delays – this time it didn’t work out. You can all leave nasty comments below:
Doug Antkowiak16 Aug, 2011
Baby, Oh… What Justin Bieber Taught Me About Social Media
Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few… Read More
Ian Lurie15 Aug, 2011
Pedal Harder, Dammit: In marketing, effort means more
I’d love to say I’m about to draw a spectacular parallel between cycling and internet marketing. But internet marketing isn’t anything like cycling. I’ve never barfed after a hard day of internet marketing. Nor have I gotten road rash because of a badly-behaved poodle. And I never won a bicycle race because of my brain… Read More
Social Media Mike Fitterer15 Aug, 2011
Facebook Fandom: One Portentite’s Evolving Experience
The internet is my homeboy. It keeps me warm during the harshest of winter days, and makes the best of times even better. I love Twitter, Google Analytics, news sites, joke sites, sports blogs, nerd blogs, and blogs about blogs. So it’s safe to assume I’ve always had 23,343 fans on Facebook, right? Negative Ghostrider. … Read More
Analytics Ian Lurie12 Aug, 2011
Google analytics video: Diagnosing lost SEO keywords
Since I ranted about internet marketing training yesterday, I thought I’d post a video I just did for the team. This one’s a really quick look at Google Analytics, and how to do a fast analysis of lost organic search traffic: Quickly find and diagnose lost keyword-specific traffic in Google Analytics. I never build these… Read More
Ian Lurie11 Aug, 2011
We suck at teaching internet marketing. Why?!!!
How the hell do I teach my team internet marketing? Why do we all suck at it? I spend a lot of time on this puzzle. My company’s survival depends on it. I have to find ways to teach, and to teach teachers, while working it around everyone’s busy schedule. And I have to find… Read More
Jarrod Medrano11 Aug, 2011
Facebook Reveal Tab Tutorial
I am going to explain how to create a Facebook tab with like to reveal functionality from start to finish. You will need to have PHP and cURL installed on your server to make this work. Step 1: Download facebook.php from the Facebook PHP SDK You can get a copy of the PHP SDK here.… Read More
Featured Ian Lurie10 Aug, 2011
Internet marketing lessons: Select, don’t accumulate
There’s one concept in Atlas Shrugged that’s always stuck with me: Select, don’t accumulate. Ayn Rand was referring to stuff, of course: Everything from throw rugs to chairs to books. I love the idea in ‘real life.’ But it works awfully well in internet marketing, too. Accumulation marketing: We all do it Accumulation marketing is… Read More
Ryan Moothart9 Aug, 2011
PPC Hero’s Ultimate Guide is Even Better Than the Real Thing
Google AdWords has an indicator it uses to measure the value and fidelity of any given advertising account: the all-mighty quality score. OK, I’m exaggerating the eminence of this barometer just a bit, but it’s still a highly important measurement that every PPC account manager has to be consistently aware of. For those that are… Read More
Featured Ian Lurie5 Aug, 2011
Quotes that make me cry inside
It’s Friday. I’m tired. Here are some quotes. All of which are true, but edited to protect the utterers: “We don’t need marketing. Our product is great.” I’d punch you, but I’m paralyzed by the stupid. “We need to test that, first.” No, you don’t. You don’t have to test whether having a ‘buy now’… Read More
Elizabeth Marsten5 Aug, 2011
MSN adExcellence Exam Guide
You’ve seen the blog posts- the painstakingly written over 5 months series on taking the MSN adExcellence exam, but the clicking from post to post and inability to look at them while taking the exam is NO MORE. That’s right, all the posts have been compiled into a handy FREE downloadable ebook that you can… Read More