Yearly Archives: 2012
Katie L Fetting27 Feb, 2012
SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar
Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz. His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world. (We hope.) Topics Ian will cover include: Why great content is… Read More
Bryden McGrath27 Feb, 2012
Ian Lurie Named to SEMPO Board of Directors
Portent, Inc. CEO Ian Lurie has been named to the 2012-2014 Search Engine Marketing Professional Organization (SEMPO) Board of Directors. “I’m excited to be on the board with such a great group of search marketers,” Lurie said. “SEMPO’s done some great things for our industry, and I know we’ll be able to grow the organization.” Lurie… Read More
Random Ian Lurie27 Feb, 2012
SEMPO Board, 2012
Thank you to everyone who voted for me in the SEMPO board election. I’m on the board, and very excited! Congratulations to all my fellow board members – I’m looking forward to working with you: Lindsay Blankenship, Director, Search Marketing, Razorfish Chris Boggs, Director Search Media and Thought Leadership, Rosetta Bruce Clay, President, Bruce Clay,… Read More
Internet Marketing Ian Lurie24 Feb, 2012
The 10-5-10 social media routine: You must matter
These are the annotated slides from my presentation at SEMPDX Searchfest today. I talked about social media, having a productive routine and building a powerful campaign without sucking up 4 hours a day: Your daily social media routine – stuff that matters View more presentations from Ian Lurie
Jack Martin24 Feb, 2012
Steve Martin’s Twitter Book Teaches Us 4 Lessons in Engagement
Steve Martin and his Twitter book make this Twitter Tuesday funny. Since starting as a stand-up comedian in the late 60s, Steve Martin has been an actor, playwright, author, and one hell of a banjo player. In 2010, Martin brought his famous persona to the digital frontier: social media. Steve Martin hit the social media… Read More
PPC Ryan Moothart23 Feb, 2012
6 Tips to Increase Your Click-Through Rate
Click-through rates (or CTRs as we in the business call them) are an important indicator for both your keywords and your ads. It may not be a direct indicator of your conversion performance, but it is a direct indicator of how effectively you’re reaching your target audience. If you’re dissatisfied with the CTR levels in… Read More
Internet Marketing Ian Lurie21 Feb, 2012
20 must-haves for your new SEO business
So, you’re heading on your own as an SEO consultant. Welcome to our weird little club! Before you start, you might want to make sure you’ve got: Knowledge. I really, really hope I don’t have to point this out. But you need strong knowledge of SEO: Far more than you can get in a few… Read More
Social Media Bryden McGrath21 Feb, 2012
7 Celebrities on Twitter We Could Actually Learn From
You might be like me. Sure, I follow a couple of my favorite comedians or musicians on Twitter, but overall, I don’t really care about the tweets of the rich and famous, or that Blue Ivy isn’t a Batman villain. However, in my never-ending quest for social media knowledge, I figured there was a thing… Read More
Internet Marketing Ian Lurie17 Feb, 2012
Writing for leads: Presentation slides
I did a presentation a while ago about web copywriting, specifically for leads-based and professional services businesses. Today I rewrote it for a more general audience, and sharpened up a few things. Here it is – have a look-see: Writing for leads: How professionals can market themselves online View more presentations from Ian Lurie
Design & Development Jarrod Medrano17 Feb, 2012
Six Basic Web Design Mistakes
Whether you are designing a website, a banner, or a flyer for a magician, you’ve probably thought this to yourself at some point: “Why isn’t this design working? Is it because nobody likes magicians?” The answer to that question is yes, but chances are, you are also making one of these six common design mistakes.… Read More
Internet Marketing Welles Wiley16 Feb, 2012
10 Internet Marketing Experts to Follow on Twitter
For us in the internet marketing community, Twitter is the best way to get the latest insights from all the top minds in our field. The world of SEO is always changing, and if you’re working off old information you could be doing more harm than good to your website. In order to stay ahead… Read More
Featured Ian Lurie14 Feb, 2012
Google Plus Box Ranking Factors Report
Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box’: Question is, how does Google decide which pages and profiles get that coveted spot? Also, how… Read More
Social Media Jack Martin14 Feb, 2012
Why Your Twitter Profile Picture is More Important Than You Thought
It’s Twitter Tuesday, and my study of good Twitter profile pictures has yielded some blog-post-worthy results. But first, a question: If a tweet falls in the forest, will anyone read it? You’re churning out 140 characters of brilliant headlines and observations. You’re promoting great content through links. You’re participating in relevant hash tags. And you’re… Read More
Random Ian Lurie13 Feb, 2012
Justifying Enterprise SEO, and The Perfect Crawler
I’ve been unfaithful. I wrote two articles for other sites over the weekend: The Challenge of Justifying Enterprise SEO on Search Engine Land. I talk a bit about analytics and data presentation, and how to get your boss to stop looking at you like you’re a nasty toenail fungus. And Building the perfect SEO Crawler… Read More
Jack Martin9 Feb, 2012
The Alfred Hitchcock Guide to SEO Copywriting
Why is my competitor showing above me in Google search results? How can I use my website’s useful content to find new potential customers? What acronym would I use for the Sasquatch Education Organization? SEO is the answer to these questions and more. Search Engine Optimization (SEO) starts as a mystery for many companies, but… Read More