Yearly Archives: 2012
Featured Bryden McGrath18 Sep, 2012
Best Practices: New Twitter Headers and Mobile Updates
Twitter rolled out a slew of changes today. The big conversation piece: The addition of profile “header” images. These images are just like Facebook and Google Plus headers. But on Twitter, the new header section also houses your all-important profile picture, name, handle, bio, location, and website. This update affects both Twitter’s web client and… Read More
George Freitag18 Sep, 2012
Get All Your Questions about Local SEO Answered!
Last week we announced our new referral program for our PPC Essentials Package. There was a blog post about it. The world changed. We decided we really liked that feeling and wanted to hold onto it a little longer. So this week we’re announcing a special for our recently revamped and reworked Local SEO Package. For… Read More
Social Media Isla McKetta17 Sep, 2012
Why I Hate the Twitter Follow Limit
We wanted to flip the tables on internet marketing this week and take a look at one of the limitations of Twitter from a user perspective. You may not know this yet, but there is a limit to how many of your fellow tweeters you can follow. I found out the hard way. As a… Read More
PPC Chad Kearns14 Sep, 2012
The New PPC Management Referral Program that Gets You Cash
IT’S FREE MONEY! Now that we have your attention, Portent is proud to announce a newly created referral program for our PPC Essentials management package. What does this mean? It means that if you refer Portent’s PPC Essentials package to a small business owner or marketing manager and they sign up for our monthly management… Read More
Featured Ian Lurie13 Sep, 2012
6 reasons to ignore Facebook search (for now)
I’m ready to party like it’s 1999! The bubble is back. Mark Zuckerberg announced Facebook may build a search engine. We all hyperventilate and swoon. Facebook shares go up 7.7% so fast the line chart breaks: Batten down the hatches, Google! The big bad Facebook has set its sights on you! Or not. Take a… Read More
Ryan Moothart12 Sep, 2012
Awesome Memes Explain the Basics of PPC
Sean Bean dies in just about every movie and television show he’s in, but that doesn’t mean he’s dumb. And when it comes to paid search, Bean’s Boromir is absolutely right: becoming an expert at PPC takes time, experience, and some good intuition. But before one can master PPC, one must learn the basics. This… Read More
Ian Lurie10 Sep, 2012
Demandware SEO gotchas and best practices
Demandware is a major e-commerce player in the fashion space. We’ve done SEO, site speed analysis and architecture on their system, and learned a thing or two on the way. First: Demandware is an awesome system. Like any enterprise e-commerce platform, it’s got its foibles. Like any enterprise software, its customers have a love/hate relationship… Read More
Ian Lurie9 Sep, 2012
SearchLove Boston, SIC, PubCon, Oh my!
By the end of November, you’ll all be sick of me. I’ve got a lot of speaking gigs coming up. Here’s the updated calendar: SCOE Conference, Saturday, 9/29, 1:30-3:00, Seattle E-commerce tough love. I’ll be doing a 1-hour site clinic, reviewing 3-4 web sites and providing feedback. I’m nice about it. Lots of learning. This… Read More
Ian Lurie6 Sep, 2012
The marketer’s code of ethics
Marketing can save the world. Or it can sit there like a turd you throw on businesses, hoping it’s fertilizer. I think it’s up to us which way our industry goes. So, I started work on this code of ethics: The code of ethics What I do affects businesses. It affects the jobs, lives and… Read More
Featured Doug Antkowiak30 Aug, 2012
Possibilities of Pinterest Webinar SlideDeck
I’m presenting my webinar about the Possibilities of Pinterest on Thursday, August 30, 2012 from 11:00 AM to 12:15 PM PDT. If this blog post reaches you in time, you can sign up for the webinar here. You can check out my slidedeck below. I’ll add a link to the recorded version of my presentation… Read More
Random Ian Lurie29 Aug, 2012
How I almost went whacked-out pooh brain
My presentation on time management from today’s Portent U. If you’re doing time management and you’re a marketer, check it out: Time management, Portent-style from Ian Lurie
SEO David Portney28 Aug, 2012
3 SEO Deal Killers You Need To Fix Right Now
“The road to hell is paved with good intentions.” -Proverb attributed to Saint Bernard of Clairvaux, if you can believe Wikipedia When the world wide interwebs came along, I was instantly intrigued. That was largely because when I was a (gullible) little kid I thought there was a book called “The Everything Book” that contained… Read More
Random Ian Lurie22 Aug, 2012
A corporate leadership mantra: It’s not about you
I just finished reading Steve Jobs’ biography. He was an extraordinary person, but a lousy leader. That, plus some basic life lessons slowly penetrating my thick skull, made me realize: Leadership isn’t all about you. If it is, you’re not a leader—you’re a narcissist. “It’s not about me” is a mantra I’ve learned to repeat… Read More
Featured Elizabeth Marsten20 Aug, 2012
Google Shopping: Interview with Rick Backus of CPC Strategy
Rick is the CEO and Co-Founder of CPC Strategy, a comparison shopping engine management company started in 2007. They take client feeds across multiple platforms (Amazon, Nextag, PriceGrabber, etc;) and optimize them for ROI through strategy, attention to detail and expertise in CSEs (comparison shopping engines.) Rick was kind enough to let me ask a… Read More
Analytics Ian Lurie17 Aug, 2012
Data That Persuades: My SES presentation, with notes
I gave a talk titled Data That Persuades at SES San Francisco yesterday. I’d like to say it was a fantastic home run, but I was bleary-eyed and out of it, and I think some of my points didn’t totally get across. So, I just finished an annotated version: All my slides, with notes explaining… Read More