In a significant move, Sports Illustrated has a new publisher, Minute Media, which has committed to sustaining the magazine’s print edition. This decision comes as a surprise to some in an increasingly digital-first world, yet experts highlight the importance of maintaining the physical format.
The Value of Print in a Digital Age
Nola Agha, a professor at the University of San Francisco, emphasizes that retaining the print version of Sports Illustrated is crucial for preserving the magazine’s brand value. “By keeping the print magazine around, you’re maintaining the value of that brand,” Agha explains. The magazine has been a staple in the lives of sports enthusiasts for nearly 70 years, creating a nostalgic connection for many readers.
A Generational Connection
Many adults today grew up flipping through the pages of Sports Illustrated, dreaming of seeing their own stories featured within its iconic covers. Agha points out that this long-standing history creates a deep-rooted affinity among readers. “There’s a whole generation—multiple generations—of people that grew up reading Sports Illustrated and envisioned themselves on those pages someday,” she adds.
Visibility Beyond the Screen
Another compelling argument for keeping the print edition alive is the visibility it offers. Unlike digital content, which can easily get lost in the vast sea of online publishing, print magazines are often more prominent in locations like airports, doctor’s offices, and grocery store checkout lines. Syracuse University journalism professor Harriet Brown notes that stories published solely in digital formats struggle to gain traction in such a competitive environment.
The Aesthetic Appeal of Print
Moreover, the visual allure of Sports Illustrated cannot be ignored. Brown points out that many of the magazine’s stunning photographs resonate more profoundly in print, providing a richer experience for readers. “A lot of those images are just more beautiful to look at in print,” she observes, reinforcing the idea that the print edition offers a unique value that digital formats may not fully replicate.
The Future of Sports Illustrated
As Minute Media steps in to guide the future of Sports Illustrated, the decision to uphold the print edition reflects a broader understanding of nostalgia and brand loyalty. In a landscape dominated by digital content, Sports Illustrated’s commitment to print speaks volumes about its enduring legacy and the emotional connections it fosters among its readership.
