In a significant development for sports fans across the United States, Diamond Sports Group and FanDuel have announced a major partnership that will see the Bally Sports regional networks rebranded as the FanDuel Sports Network starting October 21, 2024. This collaboration aims to enhance the viewing experience for sports enthusiasts and create new opportunities for engagement.
Details of the Partnership
The agreement between Diamond Sports Group and FanDuel includes several key components:
- Exclusive naming rights for Diamond’s 16 regional sports networks and digital platforms, now under the FanDuel Sports Network banner.
- Integration of FanDuel’s branding across all live NBA, NHL, and MLB games broadcast on the network.
- A commitment to develop a unified direct-to-consumer app that will allow fans to access FanDuel TV programming seamlessly.
- FanDuel will act as a reseller for Diamond’s direct-to-consumer product, enhancing the offerings available to users.
Statements from Leadership
David Preschlack, CEO of Diamond Sports Group, expressed enthusiasm about the partnership, stating, “Working with FanDuel presents a fantastic opportunity to elevate the fan experience while adding value for our team and league partners. This collaboration will strengthen our connection with local audiences and enhance our digital offerings.”
Mike Raffensperger, President of Sports at FanDuel, echoed this sentiment, noting, “This partnership places the FanDuel brand at the forefront of regional sports networks. With a significant portion of our users being avid viewers of RSNs, this agreement allows us to deepen our relationship with sports fans.”
What to Expect
As part of the rebranding, the Bally Sports RSNs will transition to distinct regional names under the FanDuel Sports Network umbrella. The new lineup will include:
- FanDuel Sports Network Detroit
- FanDuel Sports Network Florida
- FanDuel Sports Network Great Lakes
- FanDuel Sports Network Kansas City
- FanDuel Sports Network Indiana
- FanDuel Sports Network Midwest
- FanDuel Sports Network North
- FanDuel Sports Network Ohio
- FanDuel Sports Network Oklahoma
- FanDuel Sports Network SoCal
- FanDuel Sports Network South
- FanDuel Sports Network Southeast
- FanDuel Sports Network Southwest
- FanDuel Sports Network Sun
- FanDuel Sports Network West
- FanDuel Sports Network Wisconsin
Fans can continue to stream their local games by logging in with their TV provider or subscribing directly to the FanDuel Sports Network, ensuring they don’t miss any action.
About the Companies
Diamond Sports Group operates the Bally Sports RSNs, which serve as the home for numerous MLB, NHL, and NBA teams across the country, producing thousands of live broadcasts annually. Meanwhile, FanDuel Group stands as a leader in mobile gaming in the U.S., offering a range of services including sports betting, iGaming, and daily fantasy sports.
This partnership marks a significant shift in the landscape of sports media, promising to enhance the viewing experience for fans and create new avenues for engagement in the world of sports.