The world didn’t end last week, meaning that whole 2012 Social Media Year-in-Review bit was a little off. On the other hand, it also means I get to bring you the countdown of our 15 most popular social media posts of 2012. We had a ton of social content on our blog throughout the year, so without [...]
Articles by Bryden McGrath
Bryden came to Portent as a copywriting and social media intern and is now a Social Media Strategist.
Portent’s 2012 Social Media Year-in-Review
There was a lot going on in the world of social media in 2012 (see: This entire post). But the world is ending TODAY* – like, anytime now. While you wait for the apocalypse, this blog post will be one of the last things you read. And it may just be the last year-in-review thing [...]
Optimize Your New LinkedIn Company Page in 7 Steps
LinkedIn has finally rolled out the new company pages to everyone. Along with a bunch of little changes, there are a few major ones: The redesign itself, cover images, and the fact that company pages are now visible through the LinkedIn mobile and iPad apps. These hip new LinkedIn company pages are sort of like [...]
Best Practices: New Twitter Headers and Mobile Updates
Twitter rolled out a slew of changes today. The big conversation piece: The addition of profile “header” images. These images are just like Facebook and Google Plus headers. But on Twitter, the new header section also houses your all-important profile picture, name, handle, bio, location, and website. This update affects both Twitter’s web client and [...]
InboxQ: Spread Your Twitter Authority Like Butter
Believe it or not, there are people on Twitter that don’t know you exist. I know, it came as a shock to me and my 300 followers as well. But Twitter is a conversation, and whether you’re a person or a person representing a brand, you can’t converse with anyone who doesn’t know you exist. [...]
How to Upload More Original Content to Pinterest: Pins for 31 Categories
By now, we all know Pinterest is the “latest,” “greatest” and ”hottest” social network out there. Pinterest boasts some eye-popping statistics, like the fact that it passed Twitter in referrals and broke into the top 30 US sites in terms of pageviews in February. Still, the hullabaloo over copyright issues has scared some users away. Pin It Terms [...]
44 Ways ‘The Hunger Games’ Social Media Campaign Increased the Movie’s Odds of Success
In Suzanne Collins’ post-apocalyptic young adult novel The Hunger Games, 16-year-old Katniss Everdeen finds herself in a televised fight to the death with other teenagers. If she’s to survive, she’ll need some luck. But when it came to making sure the $75 million Hollywood adaptation would be a success, Lionsgate knew luck wasn’t something they could [...]
Ian Lurie Named to SEMPO Board of Directors
Portent, Inc. CEO Ian Lurie has been named to the 2012-2014 Search Engine Marketing Professional Organization (SEMPO) Board of Directors. “I’m excited to be on the board with such a great group of search marketers,” Lurie said. “SEMPO’s done some great things for our industry, and I know we’ll be able to grow the organization.” Lurie [...]
7 Celebrities on Twitter We Could Actually Learn From
You might be like me. Sure, I follow a couple of my favorite comedians or musicians on Twitter, but overall, I don’t really care about the tweets of the rich and famous, or that Blue Ivy isn’t a Batman villain. However, in my never-ending quest for social media knowledge, I figured there was a thing [...]
