Articles by Ian Lurie
Ian Lurie // 10 Sep, 2012
Demandware SEO gotchas and best practices
Demandware is a major e-commerce player in the fashion space. We’ve done SEO, site speed analysis and architecture on their system, and learned a thing or two on the way. First: Demandware is an awesome system. Like any enterprise e-commerce platform, it’s got its foibles. Like any enterprise software, its customers have a love/hate relationship… Read More
Ian Lurie // 9 Sep, 2012
SearchLove Boston, SIC, PubCon, Oh my!
By the end of November, you’ll all be sick of me. I’ve got a lot of speaking gigs coming up. Here’s the updated calendar: SCOE Conference, Saturday, 9/29, 1:30-3:00, Seattle E-commerce tough love. I’ll be doing a 1-hour site clinic, reviewing 3-4 web sites and providing feedback. I’m nice about it. Lots of learning. This… Read More
Ian Lurie // 6 Sep, 2012
The marketer’s code of ethics
Marketing can save the world. Or it can sit there like a turd you throw on businesses, hoping it’s fertilizer. I think it’s up to us which way our industry goes. So, I started work on this code of ethics: The code of ethics What I do affects businesses. It affects the jobs, lives and… Read More
Ian Lurie // 29 Aug, 2012
How I almost went whacked-out pooh brain
My presentation on time management from today’s Portent U. If you’re doing time management and you’re a marketer, check it out: Time management, Portent-style from Ian Lurie
Ian Lurie // 22 Aug, 2012
A corporate leadership mantra: It’s not about you
I just finished reading Steve Jobs’ biography. He was an extraordinary person, but a lousy leader. That, plus some basic life lessons slowly penetrating my thick skull, made me realize: Leadership isn’t all about you. If it is, you’re not a leader—you’re a narcissist. “It’s not about me” is a mantra I’ve learned to repeat… Read More
Ian Lurie // 17 Aug, 2012
Data That Persuades: My SES presentation, with notes
I gave a talk titled Data That Persuades at SES San Francisco yesterday. I’d like to say it was a fantastic home run, but I was bleary-eyed and out of it, and I think some of my points didn’t totally get across. So, I just finished an annotated version: All my slides, with notes explaining… Read More
Ian Lurie // 10 Aug, 2012
How to: Mine server logs for broken links
I’ve broken this out into lots of steps. You could do it all in one or two steps with a shell script or other geekery. I wrote this to keep each step simple, and get you into Excel as quickly as possible, instead. I’ve railed about fixing broken links for years now. I’ve presented webinars… Read More
Ian Lurie // 7 Aug, 2012
10 stupid blogging mistakes I’ve made
During my mediocre bike racing career, a lot of my teammates raced wearing two pairs of shorts. I didn’t. Then I crashed, ripped out the entire right cheek of my lycra tuchus-cover, and had to finish the race with a gentle breeze wafting across my abraded buttock. From then on, I wore two pairs of… Read More
Ian Lurie // 31 Jul, 2012
Your social media routine – slides from the webinar
I did the 7th Portent webinar today. The topic: Your social media routine. I talked all about tying together tools like Pocket, If This, Then That and Buffer to make social media marketing more efficient. The handy-dandy link bundle is here. The audio file, for all you podcast listeners out there: [ Your social media… Read More
Ian Lurie // 26 Jul, 2012
Say what matters: My Mozcon 2012 presentation
These are the notes from my Mozcon 2012 presentation. I emphasize ‘notes’. There’s quite a bit of stream-of-consciousness going on here. If you want to see the presentation and supporting materials, instead, go to the bit.ly bundle, or check out the slides themselves, right here: I think the folks at SEOMOZ are mad at me.… Read More
Ian Lurie // 25 Jul, 2012
Help us build the Idea Graph: A click is all we ask
If you want to skip the babbling and just sign up, click here, then install the app. Life is very random. You’ve probably noticed. For example, did you know that I like Marilyn Manson’s music, but I’m also a fan of Beethoven. I love to watch the NFL but not baseball. I like electric cars… Read More
Ian Lurie // 18 Jul, 2012
On cycling, near-death experiences and content
I biked to work today. Which has nothing to do with this post, except that I biked back, too. My ride home includes a 500-foot climb that pitches up to a 10%+ grade in a few places. No big deal when I was 30 (or even 40). But now, at 44, with about 10 extra… Read More
Ian Lurie // 5 Jul, 2012
How Google gave the spammers all the power
Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day! Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer… Read More
Ian Lurie // 29 Jun, 2012
30 Internet Marketing Tips Webinar – the video and audio
Enjoy: 30 internet marketing tips you need RIGHT NOW: Portent Webinar 7 from ian lurie on Vimeo. Ian Lurie runs through the top 30 things he feels internet marketers and business owners need to keep in mind during campaigns. Thanks to a great suggestion from Kevin Gallagher, here’s the entire webinar mp3, too. Feel free… Read More
Ian Lurie // 29 Jun, 2012
Webinar Slides: 30 Internet Marketing Tips You Need RIGHT NOW
From my webinar yesterday. Have a gander. The video’s going live in a few hours: 30 Internet Marketing Tips You Should Do RIGHT NOW View more presentations from Ian Lurie