Even More Cookie Hysteria
Ian Lurie Dec 30 2005
ABC news has a story up about the White House web site. Apparently, they use WebTrends to measure site traffic, and were horrified to find out that WebTrends uses cookies:
http://abcnews.go.com/Technology/wireStory?id=1455081
OK, people, let’s set some priorities, shall we? We face terrorism, domestic spying by the NSA, natural disasters and the like, and we’re writing news stories about the use of anonymous cookies?
Tracking cookies are totally harmless. They’re far less intrusive than, say, those grocery store membership cards we all use – those cards let the stores track our every purchase, and match it up with our identities. A cookie, on the other hand, just tracks what you click, doesn’t tie any behavior to your individual identity, and can be deleted any time.
Please, folks, learn before you judge….
Ian Lurie
CEO
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More