If you’re using Google Analytics, Google Adwords and ‘auto-tagging’, you may have noticed that your numbers suddenly dropped:

It’s not you. We’ve researched this and contacted Google. Here’s what we found out:

• Apparently, this is only occurring for folks using auto-tagging. If you’re using UTM codes, you’re fine.
• Google is aware of the problem and is working on it.
• The folks at Google say no data’s been lost.
• It appears, at least for us, that clicks and sales from Adwords were recorded as ‘direct’ instead. So the revenue may still be in your reports, just mis-allocated.

So, if you’re seeing data weirdness, and you’re using auto-tagging, double-check your implementation. But realize that it may have been this bug.