Comments on: 10 Years Later, It’s Still About The Content

By: Thomas Eilander

Thomas Eilander — Tue, 23 Dec 2008 04:45:31 +0000

I agree with this. When I started adding more content my rankings increased. Lately I’ve been a bit lazy and I see my rankings get lower again.
Besides this I do also believe that link building is still very important too.

By: Kari Rippetoe

Kari Rippetoe — Mon, 15 Dec 2008 16:38:25 +0000

All I have to say is amen, Ian!
@Dana – great content begets links. With a little patience (and some community/relationship-building), the links will come.

By: Christian

Christian — Mon, 15 Dec 2008 10:15:51 +0000

You mean there’s no shortcuts to success? Geesh. Next thing you’re going to tell us is that there’s no such thing as the Easter bunny ;)

By: Dana

Dana — Mon, 15 Dec 2008 04:44:42 +0000

Great information, Ian. Our main competitor still beats us in the search engines simply for links, and not for any relevant content at all. They rarely update their content, as I update ours at least twice weekly. Quality content does matter tremendously, but so do quality links…in a big, big way.

By: Kian Ann

Kian Ann — Sun, 14 Dec 2008 17:51:27 +0000

Ian,
Great content is what people go online to look for, so the more you produce, the better your site will rank! Thanks for that reminder!
I’m struggling to write everyday. Maybe I should manage less projects to build more quality ones.
But that said, great content not marketed well will also be useless, isn’t it?

By: Steven Leung - Integrated Marketing

Steven Leung - Integrated Marketing — Sat, 13 Dec 2008 15:18:05 +0000

The other day I was doing some real estate searches and clicked on the 3rd entry on Google. It took about two seconds to see that all the text on the site was computer-generated.
I don’t remember the exact computer-speak, something along the lines of… “real estate service in the you are happy city of xyz with Realtor best service”. It was mechanical enough where it didn’t read like ESL English.
What’s funny is that he successfully gamed the search engine into getting a ranking, but missed the point of connecting with the person reading it.
What you’re talking about here is investing in the lasting value of your web presence.