The Holiday Inn shows how opt-in marketing should be done. I was in Chicago last week, speaking to a conference about search marketing. I stayed at a Holiday Inn there. It was great, by the way.

When I got home, this e-mail was waiting for me:

Nothing pushy. And note, it asks for my permission to keep in touch. If I don’t respond, they won’t send me more stuff.

Absolutely textbook Conversation Marketing.