http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet-marketers-guide-apocalypse-2011.htm Internet Marketing: SEO, PPC & Social - Seattle, WA Fri, 11 Sep 2015 12:44:32 +0000 hourly 1 http://wordpress.org/?v=4.3.1 http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet-marketers-guide-apocalypse-2011.htm#comment-7696 Thu, 21 Apr 2011 00:26:40 +0000 http://www.conversationmarketing.com/2011/04/internet-marketers-guide-apocalypse-2011.htm#comment-7696 Hilarious but so true. It’s good to have specialities but it’s just as important to have a broad background around your field of expertise.

]]> http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet-marketers-guide-apocalypse-2011.htm#comment-7695 Fri, 15 Apr 2011 09:51:49 +0000 http://www.conversationmarketing.com/2011/04/internet-marketers-guide-apocalypse-2011.htm#comment-7695 When I was in college I worked at a restaurant and the dish washers decided they were sanitary engineers and asked for a raise. I laughed so hard at this attempt but it sure stuck with me.
I think in the current fast paced world and with the practically free business card printing you can re-brand yourself into any niche in a day. I personally carry 4 sets of business cards and depending on who I’m pitching I pull out the most effective card. I’ve actually handed out different business cards to 2 different people in the same elevator and sold them both different services.
Its easier to sell a niche and its easier to make a living if you specialize… in everything :)

]]> http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet-marketers-guide-apocalypse-2011.htm#comment-7694 Thu, 14 Apr 2011 10:06:30 +0000 http://www.conversationmarketing.com/2011/04/internet-marketers-guide-apocalypse-2011.htm#comment-7694 Well put… not just semantically. ;-)
Made me think of Heinlein’s quote about specialization. Just substitute some of the skills above… Rinse, repeat.

]]> http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet-marketers-guide-apocalypse-2011.htm#comment-7693 Wed, 13 Apr 2011 13:09:50 +0000 http://www.conversationmarketing.com/2011/04/internet-marketers-guide-apocalypse-2011.htm#comment-7693 A wise man once told me, “specialization is the art of knowing more and more about less and less, until you know nothing at all.”
This post is definitely an expansion of that good advice, and definitely something I’ll keep in mind as I navigate through the twists and turns of my career!

]]> http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet-marketers-guide-apocalypse-2011.htm#comment-7692 Wed, 13 Apr 2011 11:05:33 +0000 http://www.conversationmarketing.com/2011/04/internet-marketers-guide-apocalypse-2011.htm#comment-7692 The more you specialize the higher you earn.

]]> http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet-marketers-guide-apocalypse-2011.htm#comment-7691 Wed, 13 Apr 2011 06:18:27 +0000 http://www.conversationmarketing.com/2011/04/internet-marketers-guide-apocalypse-2011.htm#comment-7691 All your base are belong to us.

]]> http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet-marketers-guide-apocalypse-2011.htm#comment-7690 Wed, 13 Apr 2011 00:17:07 +0000 http://www.conversationmarketing.com/2011/04/internet-marketers-guide-apocalypse-2011.htm#comment-7690 Specialization becomes more and more deadly the higher up a chain of management you go–if the boss doesn’t know at least a little about a ton of things, his or decisions have a much higher potential of sucking.
As an example, a large Utah-based web development company recently imploded because the management team really only knew how to sell. They didn’t really know how much work it took to put together a website or how to manage their large, diverse, distributed work force. As soon as the people they sold services to finally caught up with them, they ditched the whole mess and left all their clients and employees holding the bag.

]]>