http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet_marketing_and_overspe.htm Internet Marketing: SEO, PPC & Social - Seattle, WA Fri, 28 Aug 2015 16:10:55 +0000 hourly 1 http://wordpress.org/?v=4.3 http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet_marketing_and_overspe.htm#comment-2207 Sat, 05 May 2007 16:12:32 +0000 http://www.conversationmarketing.com/2006/12/internet_marketing_and_overspe.htm#comment-2207 Great article

]]> http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet_marketing_and_overspe.htm#comment-2206 Wed, 06 Dec 2006 19:34:26 +0000 http://www.conversationmarketing.com/2006/12/internet_marketing_and_overspe.htm#comment-2206 Tom, thanks for the great comment!
I agree – this is part of the process. But putting on my curmudgeon hat is fun every once in a while.
I’ll be very interested to see how things go for the next few years, as traditional agencies try to acquire and expand, and internet agencies maneuver into broader media territories…
Ian

]]> http://www.eigene-homepage-erstellen.net/blog/internet-marketing/internet_marketing_and_overspe.htm#comment-2205 Tue, 05 Dec 2006 19:23:23 +0000 http://www.conversationmarketing.com/2006/12/internet_marketing_and_overspe.htm#comment-2205 Ian,
Up until recently the companies that were doing SEO, SEM, Social Media Optimization and related activities were either the geeks themselves or the early adopters. The only place early adopters could go to get these services were the geeks, so the geeks started creating their own consulting and marketing companies.
Now SEO is going mainstream and moving beyond the tech companies. We are seeing a steady rise in mainstream corporate style job postings for in-house positions at bigger corporations and well-moneyed companies. As SEO/SEM goes mainstream the geeks have to evolve and adapt. One of the ways to do that is to specialize in newer niche areas like viral marketing and reputation management.
While SEO/SEM is leaving the early adopter stage, over at the PR and advertising firms most of the generalists do not yet know how to do this stuff or work it to the best advantage. We are seeing some agencies open fledging workgroups (http://rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html). Other agencies are partnering with the geeks, the niche SEO/SEM/SMO companies. A great example is the strategic partnership between Visible Technologies and WPP (http://www.visibletechnologies.com/press_releases/2006-08-14_WPP.html). WPP’s portfolio of public relations firms want to offer services like Reputation Management, they know that if they don’t their clients will go elsewhere for these services, yet they do not have the expertise in-house. Hence the partnership with a credible niche player.
As SEO/SEM/SMO becomes more firmly centered into marketing’s mature phase I predict that we will see consolidation between many of the geeks and many geek firms being acquired by PR and advertising agencies. I also believe that we will see some of the SEO/SEM/SMO firms grow beyond their geek roots and become full-featured agencies and perhaps the next generation of powerhouses in their own right.
What we are seeing is part of the natural evolution of Internet Marketing and the SEO/SEM/SMO sub-market. In some ways it is very predictable.

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