Comments on: Unexpected Loss of Control: Google AdWords Exact Match Controversy http://www.eigene-homepage-erstellen.net/blog/ppc/google-adwords-exact-match-controversy.htm Internet Marketing: SEO, PPC & Social - Seattle, WA Fri, 28 Aug 2015 16:10:55 +0000 hourly 1 http://wordpress.org/?v=4.3 By: Jodie http://www.eigene-homepage-erstellen.net/blog/ppc/google-adwords-exact-match-controversy.htm#comment-183310 Sun, 31 Aug 2014 05:08:59 +0000 http://www.eigene-homepage-erstellen.net/?p=26188#comment-183310 I stopped using google adwords b/c after analyzing google’s own analytics data against them, it seemed not to deliver in terms of revenue, sales, or actual purchases. I own and market- meaning I create, bid, and deliver ALL my own adwords campaigns- to a specific niche clientele with “high end” clothing. Broad match and close variant do not work for the brand, so it was a personal choice to use exact match for specific keywords. I even paid top $$$ for a few of the keywords just to get the top listing. Still did not work out. So I settled for what is now PLA and Remarketing-still not winning me over. Adwords simply does not deliver on it’s “promise”.

If you actually to the math for our brand, depending on the campaign it usually cost us $$$ in the long run. When you account for all ad cost minus other expenses not directly involved with the campaign, such as cost of acquisition, manpower, cost to deliver the campaign-ad creatives, landing pages, seo- it just does not deliver.

Exact match helped reduce cost of adwords keywords that just did not fit. I do not want to waste any money on a keyword I know from the beginning will not convert.

]]> By: Elizabeth Marsten http://www.eigene-homepage-erstellen.net/blog/ppc/google-adwords-exact-match-controversy.htm#comment-175040 Mon, 18 Aug 2014 21:00:04 +0000 http://www.eigene-homepage-erstellen.net/?p=26188#comment-175040 David,
Thanks! And I totally agree, Dynamic Search Ads do belong on the list too!

]]> By: David Szetela http://www.eigene-homepage-erstellen.net/blog/ppc/google-adwords-exact-match-controversy.htm#comment-175021 Mon, 18 Aug 2014 20:45:22 +0000 http://www.eigene-homepage-erstellen.net/?p=26188#comment-175021 Elizabeth,

I think your theories are spot on – especially #4. I’ve been surprised (in a good way) at the relative lack of crazy matched search queries over the past few years – even when using modified broad match (I hardly ever use the un-modified flavor).

Also, re: #5: I think Dynamic Search Ads can be added to that list.

Kudos on the great post,

David

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