Comments on: Not Adding Up (Literally) – Google AdWords’ Glitch

By: Iblis

Iblis — Fri, 18 May 2012 05:12:38 +0000

We’ve had this too on an account. We’ve also pulled the same report twice in May for April’s data, and the number of conversions was different.

By: Ryan Moothart

Ryan Moothart — Thu, 17 May 2012 23:44:55 +0000

Thanks, Sam. It’s a weird oddity that keeps recurring with just one account.

By: Ryan Moothart

Ryan Moothart — Thu, 17 May 2012 23:43:59 +0000

Thanks for the feedback, Mark. I know it’s not an issue with not having conversion tracking for a certain period of time of which I’m reporting in. And I have had cost adjusted down before to compensate for bad quality clicks in several accounts before, but the cost/conversion and conversion rates always adjusted correctly as well. I’m still doing some digging on this issue and will amend the post if I find an answer.

By: Sam

Sam — Thu, 17 May 2012 23:01:27 +0000

I’ve seen the same thing, but strangely it’s happened say one month, and never shown back up again.

By: Mark Barrera

Mark Barrera — Thu, 17 May 2012 17:53:50 +0000

Another thought would be that you didn’t have conversion tracking in place for the entire period you are reporting against since they only calculated the conversion rate for the time period that conversion tracking was in place.

By: Mark Barrera

Mark Barrera — Thu, 17 May 2012 17:49:59 +0000

Might this be related to a click quality or courtesy credit that has been applied to your account? I know from a past experience that they don’t adjust clicks or conversion data from clicks they credit back.