Comments on: Team Portent Weighs In On the Loss of Organic Keywords

By: John Cameron

John Cameron — Mon, 30 Sep 2013 06:43:18 +0000

I think Google is still on its main theme of relevance. They want to come up with better searches for their users than their competitors do. That means good content that users want will rise to the top.

But then again Henry Ford “If I asked people what they wanted they would have said faster horses.” So it will still be challenging to drive new ideas.

By: Sean Maki

Sean Maki — Fri, 27 Sep 2013 20:25:19 +0000

It’s been coming, I think a lot of us were hoping that it would be much later. Certain businesses/audiences have had very high not provided for some time anyways.

I agree with Ian’s comment though that we should be moving to real KPI’s, and understanding the larger picture of how all channels are working together. Regardless, it’s nice data to see.

By: KyleDavid

KyleDavid — Fri, 27 Sep 2013 03:23:37 +0000

Likely better for the internet community at large. Better for quality marketing purveyors. Probably not so good for Google, the leaders of search too will change.

By: Janet

Janet — Fri, 27 Sep 2013 01:48:44 +0000

Shall we help Google by choosing an animal for their action? How about the Dodo update, making keyword mining extinct?

By: Marty Dickinson

Marty Dickinson — Thu, 26 Sep 2013 21:37:49 +0000

Could go the opposite direction of Google’s hopes and expectations too. For example, if I wanted to get hit by a car, I would go out into the street. Take away the street and I don’t know if a car will ever come by. So, I have to wonder aimlessly to find traffic to get in front of. Google has removed the street so the risk is that by eliminating our ability to see what people are searching for organically, content suppliers (quality and otherwise) will be taking potshots. I too saw this coming and have already been practicing the solution with my own sites and client sites. There is definitely a temptation more than ever to just churn out 5 times as much content to make sure all possible keyword phrase variations are covered instead of just going after what we knew people were searching for previously. And, that seems to be the opposite of what Google is hoping for with this move.

By: erik

erik — Thu, 26 Sep 2013 19:18:54 +0000

I agree. This won’t really affect the good marketers, in fact, it’s probably going to be a big positive for the better marketers and create less competition for them.