continuing the process of Microsoft’s purchase of Activision Blizzard, several authorities around the world are evaluating the possibility of the acquisition impacting the global gaming market. Among the countries analyzing the transaction is Brazil, which contacted Sony and recently released the documentation on the internet.
In the questionnaire sent to the creator of Xbox, the Administrative Council for Economic Defense (CADE) asked the multinational’s opinion about the entire process involving MS and the creator of blockbusters such as World of Warcraft and Call of Duty. In addition to admitting that it would take several years for a competitor to rival Game Pass, the company also commented on How Xbox CoD can influence consumer choice.
“Call of Duty is so popular that influences the choice of console by users,” the company said in the document published by CADE. According to Sony, the network of loyal CoD users “is so entrenched that even if a competitor had the budget to develop a similar product, wouldn’t be able to rival.”
Sony says that Call of Duty on Xbox can influence consumer choice when choosing a new consoleSource: CADE/Reproduction
“PC games range from the plethora of small ‘indie’ games to ‘AAA’ type, big budget and smaller number games,” explained the PlayStation company. In the document, the company states that the “Call of Duty from Activision is an essential game: a ‘blockbuster’, an AAA-like game that has no rival” and that the game “generates strong connections with players”. importance of the series to Sony seems to be so huge that, in the 34 pages of the document, the FPS franchise was mentioned 33 times.
Throughout its responses, Sony admits that CoD is too relevant, being almost impossible for any studio to achieve similar success with a new game of the same genre. “No other developer can devote the same level of resources and expertise to game development,” explained the multinational. “Even if they could, Call of Duty is heavily entrenched, so no rival – no matter how relevant – can catch up to it,” he added.
Activision’s first-person shooter series is one of the most action-packed. cash in sales and microtransactions in game stores like PlayStation Store and Microsoft Store. Although the creator of PlayStation points out the possible relevance of CoD in consumer decision-making when choosing between Xbox and PlayStation, it is worth remembering that Microsoft promised keep releasing Call of Duty on other platforms even after the completion of the purchase of the studios.
