(If you want to know how much your web site can earn from advertising, that calculator is here.)
On the internet, everything starts, somewhere, with a click. So theoretically, you should be able to figure out what each click to your site is worth.
I thought it'd be a fun exercise to create a sort of worksheet that can figure it out for you, so here you go.
Pick the worksheet you want to use to figure out the value of a click. Then compare it to what you're spending, and see if it makes sense. It's good for the soul...
Use the lead-based business worksheet if you work from leads. That means that folks come to your site and fill out a form or call you (the lead) and then you get them to buy from you (the sale, or conversion).
Use the retail-based business worksheet if you work from retail sales. That means that folks come to your site, look at products, and buy directly, online.
Brought to you by Ian Lurie and Conversation Marketing.
[learn more about internet marketing: visit conversation marketing]