"Elvis" has already made triple its budget on the 45th anniversary of the singer's death

On the afternoon of August 19, 1977 Elvis Presley died at his Memphis mansion at age 42. In these four and a half decades, he never lost the title of King of Rock and neither did the fans who followed him since the 50’s. With the new generations, he had peak times and calm ones. At this moment, thanks to the praised biopic, simply called “Elvis”, what is seen is the occurrence of the first case, with the singer’s songs being discovered, or rediscovered, all over the world.

Baz Luhrmann’s film, which has been in theaters since June, has already made more than triple its budget, according to bulletins released this week. That’s nearly $262 million at the box office for a cost of $80 million. That is, an indisputable success, which was also well received by critics, who are not usually very generous towards the director’s work.

To give you an idea, “Elvis”, the filmmaker’s sixth film work, has an average of 78 on Metacritic, higher than his four previous films (“Romeo and Juliet”, “Moulin Rouge”, “Australia” and “The Great Gatsby”) and second only to “Come Dance With Me”, his 1992 film debut (with 89%).

This means that the spectacle-paced biography already has a good chance of disputing some statuettes in the so-called “Gold season” of 2022, which culminates with the delivery of the Oscars, in March 2023. Austin Butler was highly praised for his work as actor and is already emerging as one of the favorites to take home. Visually, the film is also impressive, which should also guarantee some indications in the technical categories.

Hits to Presley’s page here on Vagalume also reflect the increased interest in his work. Suffice it to say that, in the first half of this month, it has already been seen the same number of times as during the 30 days of June, which had already registered a visible increase compared to May. In other words, we are living in a new “Elvismania” that should last for a long time.

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