KitKat partners with LoL and launches new flavors in Brazil
This past Monday (29), the international day of the gamer was celebrated and, in partnership with the franchise League of Legendsthe chocolate brand Kit Kat announced a new line with exclusive flavors and packaging.
The flavors are inspired by LoL elements, they are: Kai’Sa Peach (peach), Baron Sour Lemon (lemon), Poro Cookies (cookie), Blueberry Buff (blueberry) and Red Cinnamon Buff (lower leg).
In addition to celebrating international gamer day, the new action is also part of the celebration of 10 years of League of Legends in Brazil. In fact, the flavors are returning to shelves as KitKat launched the chocolates in partnership with CBLOL last year.
The sale of sweets was officially made available this Monday (29), at KitKat’s official store at Shopping Morumbi, in São Paulo, and at kiosks at Shopping Pátio Paulista, Cidade São Paulo, Eldorado, Anália Franco, Parque D. Pedro, Park São Caetano, Higienópolis and Iguatemi Campinas.
For now, the new flavors will only be available in São Paulo. Source: KitKat
KitKat and LoL
In 2021, the chocolates sold out in just one month, and this year, the five flavors remain limited editions.
“The 2022 calendar started with sampling activations and special coverage with streamer Bianquinha182 at the end of the first season [do CBLOL]. With the long-awaited second stage returning in June, KitKat promoted an unprecedented promotion, ‘Break The Tower’, with a tweet using the # to release a loot of Hextech Chests, where the challenge was to reach the number of tweets needed to destroy the tower”, the brand revealed in an official note.