Imagem de: Microsoft comprou Activision pensando em mobile e PC

In an interview with Bloomberg, Phil Spencer, head of the Xbox division at Microsoft, revealed that the purchase of Activision it is part of a strategy to grow especially in the PC and smartphone markets.

“When we were thinking about what we are capable of doing today and where we need to go, the biggest gaming platform today is the smartphone. More than 1.5 billion people play on mobile devices,” Spencer commented in an interview you can see. see below (in English).

“I think that, unfortunately, Microsoft is not a place where we have a native platform. As a game company coming from consoles and PC, we don’t have a lot of capabilities to build successes on mobile. That’s why we started discussions, at least internally, about the Activision Blizzard and their ability to build hits on mobile and then on PC with Blizzard. Those were the two things that caught our interest.”

In this sense, recently Activision said of its 360 million active players, more than 240 million were registered only in games from King (which is also part of the company that will be acquired by Microsoft). This data was recorded between April and June this year.

It is worth remembering that some time ago, reports appeared on the network that the purchase of Activision Blizzard by Microsoft could happen in August, but so far nothing official has been mentioned on the subject.

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