
THE Microsoft spoke again about the acquisition of Activision Blizzard this Thursday (1st) and how this strategy fits into the company’s vision of expanding the reach of its games on different platforms through the Game Pass It’s from Xbox Cloud Gaming.
“We intend to bring Activision Blizzard’s beloved library of games — including Overwatch, Diablo and Call of Duty — to Game Pass and help grow this community,” said Phil Spencer, the head of Xbox, in a blog post. company official. “By delivering even more value to gamers, we look forward to continuing to grow Game Pass, increasing its appeal to mobile and any connected device,” he explained.
“Regulators, game developers and gamers have been asking what this acquisition means for the industry and more importantly for gamers.” According to the executive, the great advantage will be to bring more experiences to different platforms.
(Disclosure)Source: Microsoft
“While we love consoles, we recognize that they’re not the only way people play games,” explained Spencer. “To reach billions of gamers where they are, no matter what devices they play on, we need to embrace choice. […] Choice enables opportunities for innovation and allows the industry to grow.”
Also according to the head of Xbox, the purchase will still help to reach these different markets in technical terms – something that the company had already pointed to before. “The knowledge that the teams at Activision Blizzard have in developing games for mobile platforms will help us understand how to create games that engage with players around the world,” he explained in the publication, stressing again that this would represent growth in the industry.
(Disclosure)Source: Microsoft
The post came on the heels of a statement from the UK’s CMA (Competition and Market Authority), suggesting a second investigative phase in the procurement process and indicating a concern that the purchase “will substantially lessen competition” in the region (via GamesIndustry.biz).
Although Phil Spencer has not commented on the matter, a recent rumor also suggests that the acquisition will allow several other titles to gain backward compatibility on Xbox family consoles. Furthermore, one analyst speculates that if the purchase is made, Game Pass will pass the 100 million user mark.