Local Search: Hear from local customers who are ready to buy
90% of your potential customers call right after an online search. Local search results now dominate the rankings for most services. If you’re not there, you’re losing business.
Your local search ranking depends on:
- Listings in services that ‘feed’ Google Maps, Bing Local and Yahoo! Local Search;
- Citations on other sites that serve local search and regional interests;
- Reviews on local search and review sites;
- ‘Chatter’ around your business on social services like FourSquare;
- Site and page structure on your own web site;
- Other cues that tell search engines where your business ‘lives’.
Taking care of all of these factors is a huge time commitment: You have to go to dozens of local listing sites, submit your business listing to the major search engines, get your customers to review your business online and optimize your site. Chances are, you’ve got enough to do already.
Let Portent Interactive handle it all for you. Portent’s local search optimization package will put you in front of great prospects, right when they’re ready to buy. It costs $400, one-time, and includes a review shortcut page, submission to critical listings services and onsite optimization by Portent experts. Already sold? Click below to get started:
What you get: How our local search program works
Your business is unique, so we don’t run a ‘one size fits all’ service. Portent’s local search program focuses on four facets of local optimization:
Local search listings
We check that you already ‘own’ your local search listings on Google Maps, Bing Local and Yahoo! Local. If you don’t, we help you get each listing set up.
This step is critical to protecting your brand and reputation, as well as getting a higher ranking. If you don’t control your local business center listings, someone else can! We make sure your listing is secured.
Initial citations
We submit your business to the many listing services that are ‘scraped’ by Google Maps, Bing Local and Yahoo! Local. We make sure you’re listed and have correct information in each one.
Every one of these services has their own form to fill out, their own unique process, etc.. If you had to do this yourself, it’d take hours. But the lazy geeks at Portent didn’t like doing all that typing, so we’ve found ways to do it faster for you.
This gets you the initial citations needed for a solid local search ranking.
Onsite optimization
Portent’s SEO team reviews your site, helping you add critical cues that tell local search engines where you’re located.
We’ll provide recommendations, and even make the changes for you!
Ongoing citations: The review page
To improve and maintain your local search ranking, you need a steady flow of reviews. We can’t get those for you, but we can make it easier. Portent will create a review page on your site that links to your local listing on the most popular review sites, like Google Maps, Yelp and Foursquare. It gives your customers a single, easy place to go to tell the public how much they love you.
And, it makes it easier for you to request reviews. Instead of saying “Go to Google Maps… Oh, you don’t have a Google account? How about Yelp? No? How about Foursquare?…” you can say “I’d love it if you did an online review of our company. Go to the reviews page on our site and you’ll see a list of places where you can review us.”
This page is on your site. It’s not on our servers, and you don’t have to pay a subscription fee to have it.
Reporting
We don’t abandon you, either. For 3 months, Portent will send you traffic data from Google Maps business center, so that you can see the number of clicks to your site. And, we’ll follow up with you once per month via e-mail or a brief phone call to review onsite changes and advise you regarding the best way to get reviews from your customers and clients.
The ultimate rankings shortcut
Search engine optimization (SEO) is hard, and it takes a long time. But local search optimization is a whole different animal.
First, there’s far less competition – very few businesses know about it, or have done the necessary work. That means you’re competing with far fewer businesses, and have a better chance of rising to the top, faster.
Second, the local search tools on Google, Bing and Yahoo! all rely on third-party services for much of their local listings data. Get your site submitted to those services, and you have a head-start.
Third, customer response to local search listings is driven, in part, by your location on a map. Unless you have more than 9 competitors within a few miles of you, local search is a huge opportunity.
Local search results often show up at the top of the page, above the standard results. That gives you the ultimate rankings shortcut!
One fee, one time
Portent charges you a one-time fee of $400 for this service.
*Note: Some directories charge annual fees. You will receive renewal notifications from them. The average annual fees for a small business, total, are under $75.
Get started
Getting started is easy. Click the button below to submit payment. We’ll contact you within a few minutes during business hours, or in the next business day.
