Tag Archives: adwords
PPC Michael Wiegand // 22 Feb, 2013
Testing AdWords Enhanced Campaigns: Tablet CPCs Suffering Thus Far
With all the talk about enhanced campaigns results in the last week—on PPC Hero, most notably—we were curious to see how they would fly with a well-known brand, both from a smartphone and tablet perspective. A quick enhanced campaigns case study The methodology: Chose 1 brand campaign, 1 non-brand campaign Established baseline of performance for… Read More
PPC Chad Kearns // 14 Sep, 2012
The New PPC Management Referral Program that Gets You Cash
IT’S FREE MONEY! Now that we have your attention, Portent is proud to announce a newly created referral program for our PPC Essentials management package. What does this mean? It means that if you refer Portent’s PPC Essentials package to a small business owner or marketing manager and they sign up for our monthly management… Read More
Ryan Moothart // 12 Sep, 2012
Awesome Memes Explain the Basics of PPC
Sean Bean dies in just about every movie and television show he’s in, but that doesn’t mean he’s dumb. And when it comes to paid search, Bean’s Boromir is absolutely right: becoming an expert at PPC takes time, experience, and some good intuition. But before one can master PPC, one must learn the basics. This… Read More
Chad Kearns // 30 Jul, 2012
5 Critical Tips for PPC Success for Small Businesses on a Budget
Small business owners on a tight budget need to stretch their PPC advertising dollars to get the most bang for their buck. However, there are countless money-sucking traps along the way that can derail your online advertising goals. Here are five critical tips for PPC success for small businesses on a budget. 1. Separate Networks.… Read More
PPC Michael Wiegand // 14 Jun, 2012
6 Vital Google AdWords Opportunities Tab Tips
Google provides a list of expansion ideas on a periodic basis right in your account under the Opportunities tab: Keyword suggestions, bid suggestions, potential volume – they provide the works: This seems like a slam dunk. It’s not. Google wants you to spend more money in AdWords. End of story. Their suggestions are only based… Read More
PPC Jack Martin // 5 Jun, 2012
Blocking an IP Address in Google AdWords
If you found this article through Google Search, you may have already clicked on several other links making false promises to teach you how to block an IP address in Google Adwords. I did too; that’s why I wrote this. Those other articles are red herrings — part of an elaborate government ploy to distract… Read More
Elizabeth Marsten // 4 May, 2012
10 Dangerous Defaults in PPC
You remember that episode where Homer Simpson goes into space as a NASA astronaut? He only got to go because Barney Gumble has an alcoholic relapse and Homer was the second runner up. Scientist: Well, Homer, I guess you’re the winner by default. Homer: Default? Woo hoo! The two sweetest words in the English language:… Read More
Elizabeth Marsten // 26 Apr, 2012
Expert PPC Management Within Your Reach
Pay-Per-Click advertising is a beautiful thing. Set up an AdWords or adCenter account and your ads can target thousands of potential customers looking for a product just like yours. Mmm, that’s nice. But it can be complicated and difficult. Especially on a budget. And time consuming. PPC Essentials Package That’s why Portent is rolling out… Read More
PPC Elizabeth Marsten // 23 Apr, 2012
Thurday’s Free Webinar: PPC for Cheapskates
Hey Everybody! Don’t forget about Portent’s free monthly webinar on Thursday, April 26 at 11am PST. This month, yours truly will be presenting: PPC for Cheapskates. Pick up great tips and tricks to maximize your PPC dollars, whatever your budget size might be. If you have not registered yet, don’t be shy, registration is quick… Read More
PPC Elizabeth Marsten // 15 Mar, 2012
The AdWords Manual Review
If you’re not familiar with the exciting adventure that is an AdWords Manual Review, heed my warning. It’s one of those clauses they hide in the terms and conditions and has little to no flexibility on either scheduling one or finding out more about them- like why your account was flagged in the first place.… Read More
Elizabeth Marsten // 3 Nov, 2011
AdWords Ads with Email Form
I haven’t heard much about Contact Form Extensions since PPC Hero talked about the beta last January 2010 (yeah, AWHILE ago) and all but forgot about it until I ran across it today myself. Searching on what will be a super hot topic, well now, I found a contact extension form ad in the sidebar,… Read More
Elizabeth Marsten // 24 May, 2011
AdWords Comparison Ads for Finance
First introduced in 2009 for mortgages, Comparison Ads have expanded into the promised additional areas of credit cards, CDs, Checking and Savings accounts. Rolled out today, the expanded Google Advisor tool is open for business. I began immediately by taking test drives in both the user interface and in search to see what the ads… Read More
Ryan Moothart // 8 Apr, 2011
Bid by Position Preference – Post AdWords Feature Removal
Most of the time, I love Google. But sometimes they throw a curve ball at me and make my life more difficult. On Tuesday, Google announced it’s removing the preferred position bidding feature from AdWords starting in early May and accounts can no longer begin using the feature effective immediately. And I was having such… Read More
Elizabeth Marsten // 28 Mar, 2011
PPC eBooks for Small Business
It took me much longer than I anticipated it would, but here they are! PPC eBooks meant for small businesses- small business being defined as a PPC budget of $1,000 or less in a month. That’s not to say a $500,000 per month budget wouldn’t benefit from this information, it’s just as a small business… Read More
Josh Patrice // 23 Apr, 2010
5 Strategies to Pass the Google Exam
The Google AdWords Exam is actually kinda tough. A lot of people fail it, and studying for the test takes awhile. Here’s 5 tips to make studying for the Google Exam easier.