Tag Archives: Blogging
Copywriting Portent Staff // 11 Jun, 2013
3 Ways to Keep Content Zombies from Eating Your Brains
The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion. A friend recently told me he’s shopping for a new vehicle, and it needs to be a four-wheel drive SUV so he… Read More
Copywriting Isla McKetta // 24 Apr, 2013
How to Blog: Humanizing Your Brand
So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your blog to put out press releases about things that you want your customers to care about (but really only matter… Read More
Internet Marketing Isla McKetta // 11 Dec, 2012
Is a Kick-Ass Blog Worth the Trouble?
You’re reading this post for one of two reasons: 1) You’re thinking about starting a blog and wondering if it’s worth the time and energy, or 2) You’ve already invested time and energy in blogging and are not seeing the return you imagined Let’s start at the beginning. Should I blog? Sometimes when you’re having… Read More
Copywriting Ian Lurie // 7 Aug, 2012
10 stupid blogging mistakes I’ve made
During my mediocre bike racing career, a lot of my teammates raced wearing two pairs of shorts. I didn’t. Then I crashed, ripped out the entire right cheek of my lycra tuchus-cover, and had to finish the race with a gentle breeze wafting across my abraded buttock. From then on, I wore two pairs of… Read More
Tom Schmitz // 8 Oct, 2008
Identify Top Bloggers
Becoming active in social communities and on blogs is an important element of social media marketing. One way to do this is to read blogs by others in your sector and in your target market’s sector, then subscribe to the leaders. Select a handful of bloggers with whom to build relationships. Comment regularly on their… Read More
Ian Lurie // 22 Jan, 2008
2 Sure Ways to Launch a New Product Online. And 2 Sure Ways to Blow It.
You’ve got something new, and nifty. You’re excited about it. Of course everyone else wants to know about it, too. But how to get the word out? 2 Good Ways To Get The Word Out On the Internet Both these methods are about audience building. You build audience by giving them information, not a sales… Read More