Tag Archives: conversation marketing
Ian Lurie // 28 Jun, 2004
Why did Comdex fail?
I’d argue Comdex failed because the conference organizers did not have an ongoing conversation with their attendees. In contrast to Comdex, Jupiter Media’s Search engine Strategies conference is successful. Why? Well the Search Engine Strategies conference is linked with one of the leading web sites about search engines: SearchEngineWatch.com. SearchEngineWatch.com’s has a large subscriber base… Read More
Ian Lurie // 17 Jun, 2004
Search Engine Optimization: Don’t Forget the Audience
Here’s a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just… had… to get… ten… more… words… I spend a… Read More
Ian Lurie // 14 Jun, 2004
Keep the Ball Rolling: Ruminations on Conversation Marketing
Thoughts about Internet marketing versus traditional marketing, and where Conversation Marketing fits in. Warning, this essay is stream-of-consciousness…
Internet Marketing Ian Lurie // 12 Jun, 2004
Making Conversations Work
Hey, if you want to learn Conversation Marketing, start at the root: Learn how to work a room, first. Here’s a piece that provides one of the best play-by-plays I’ve ever seen: How to Work A Room.
Ian Lurie // 28 Mar, 2004
Yahoo: Mad with the Power of it All
Last week, a colleague of mine told me her web site was banned from Yahoo!. Why? We don’t know for sure, but it appears her site was banned because it’s an affiliate site – she makes money by providing a well-organized, well-promoted site that drives traffic to other web sites. Apparently, Yahoo is beginning a… Read More
Ian Lurie // 28 Mar, 2004
Towards a Graphics-Free Web
Here’s a radical idea: The Internet would be better if designers worked to make it graphics-free. Whoa, you say – I like all the pretty pictures. If there aren’t any graphics, it’ll be boring! True enough. A graphics-free web is a goal, and like a lot of goals, you set it with the idea that… Read More
Ian Lurie // 23 Mar, 2004
Sound Smart: The Value of Good Code
I just finished reading Designing with Web Standards – re-reading it, actually. It’s a must-read for anyone who builds web sites. I also strongly recommend reading the first one or two chapters if you’re looking to hire a web design firm. Why? Because Zeldman makes a great argument for why HTML code – all that… Read More
Ian Lurie // 22 Mar, 2004
Yahoo’s New Rules
With Yahoo’s new search engine comes a new set of rules. In case you didn’t know, Yahoo no longer uses Google to drive web search results. They’re using their own search engine, and they’ve combined it with their anti-spam technology to really crack down on sites that use anything resembling questionable tactics. If you: Duplicate… Read More
Ian Lurie // 21 Mar, 2004
What is conversation marketing?
A few years ago, John Cass – one of the best Internet and permission marketers I know – and I were sitting around trying to figure out how to describe this business. Internet communications is half PR (as John will tell you), a quarter marketing and a quarter technology. What separates the Internet from other… Read More
Ian Lurie // 20 Mar, 2004
Hits, Sessions and Visits: Reading A Traffic Report Accurately
Standard web analytics packages, such as WebTrends, Urchin and Webalizer, provide a wealth of information about your site’s performance. But which information matters? Hits? Visits? Pageviews? Sessions? Maybe all of the above, but you need to understand what each statistic means if you’re going to make sense of it all.
Ian Lurie // 15 Feb, 2004
Google Still Supreme?
Google’s had a lot of shake-ups recently. The now-infamous Florida Update gave a lot of search engine optimization firms hives. IPO rumors (now confirmed) have folks wondering about Google’s long-purported neutrality. And now Yahoo/Inktomi and Microsoft are lining up to compete. What does it all mean? Most likely, that Google will change the rules yet… Read More
Ian Lurie // 24 Aug, 2003
Keep It Simple
Ian Lurie – 8.24.03
Designing for everyone can be painful – if your monitor can display 1200 pixels across, why not design a site that fills it? Here’s why…
Ian Lurie // 1 Aug, 2003
Arnold for Guv: A perfect example of accidental spam
Ian Lurie – 08.23.03
Spam is hard to define, but it’s easy to create. Even by accident. See how some Arnold Schwarzenegger supporters took an easy e-mail campaign right over the border into spamville.