Tag Archives: internet marketing
User Experience Chris Lakin // 2 Sep, 2015
Your blog is boring. Upgrade to a hub
Let me start with a disclaimer. If you haven’t started blogging, get a plan together and start. Don’t write just for the sake of writing, but create a strategy around what you’ll write about and then actually do it. Publishing content on a regular basis benefits search engine visibility and audience building. If you are… Read More
Ariana Burgess // 13 May, 2014
My Ten Years: A Look Back at the History of Portent
I wouldn’t be surprised if some people in the internet marketing industry secretly called me an “old hat” behind my back. I’ve been at Portent for ten years now so maybe I deserve that. The average tenure at a company these days is 4.6 years . Fewer than 10% of people my age stay at… Read More
Internet Marketing Ariana Burgess // 11 Sep, 2013
5 Project Management Tips from Portent’s Newest Mom
Being a new mom is pretty awesome. Sure, there’s lack of sleep, lots of crying (you and the baby), and lots of diapers. But there are also awesome smiles, giggles, cuddles, and hugs. It’s challenging enough to accommodate this new person, but working full-time adds an extra layer. Over the years, however, I’ve developed some… Read More
Featured Portent Staff // 16 Aug, 2013
Portent’s Top 10 Posts of 2013 (So Far…)
We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far). This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More
Internet Marketing David Portney // 15 Aug, 2013
3 Surprising Ways to Instantly Improve Your Public Speaking Skills
Most people hate public speaking, don’t they? Anecdotally, we hear that people would rather die than have to get up in front of a group of other human beings and make a presentation. I sure can relate to that! People who know me now might not believe this, but I grew up very shy and… Read More
Copywriting Katie L Fetting // 8 Aug, 2013
Portent’s Kitten Moodinator: When Content Isn’t Words
For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent. Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More
PPC Elizabeth Marsten // 24 Jul, 2013
So You Want to Do PPC When You Grow Up
When I was 8 years old I wanted to be a paleontologist. So…very…badly. I even had a jean jacket with dinosaurs painted on it with jewels and sequins. (Hey, it was the ’80s.) Then I discovered the amount of biology and sciences (mostly the dissecting and looking at the insides of living animals) that turned… Read More
SEO George Freitag // 9 Jul, 2013
Everything Non-SEOs Need To Know About SEO (Webinar)
Last month, I did a webinar called “Everything Non-SEOs Need To Know About SEO.” The goal was to give developers, designers, and other web professionals a core understanding of some of the more complex SEO concepts. Here’s the full video along with the link bundle that includes the slidedeck. Enjoy! You can find the link… Read More
Copywriting Portent Staff // 11 Jun, 2013
3 Ways to Keep Content Zombies from Eating Your Brains
The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion. A friend recently told me he’s shopping for a new vehicle, and it needs to be a four-wheel drive SUV so he… Read More
Ryan Moothart // 23 May, 2013
Meet the PPC Team (Star Trek: TNG Style)
Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. *This is completely subjective as I am a member of the PPC team. That does not mean what I say is not the truth. We are a… Read More
Featured Steve Gahler // 16 May, 2013
Manage Stuff, Lead People: How to Turn Workers into Leaders
We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More
Marianne Sweeny // 15 May, 2013
3 Google Algorithms We Know About & 200 We Don’t
When I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. … Read More
SEO David Portney // 25 Apr, 2013
What Programming Is Teaching Me About SEO and Life
Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee. Sound good? Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More
Alexander Nessel // 11 Apr, 2013
Why You Should Market Like You (Want to) Cook
Great marketing should be mouthwatering, scrumptious, and satisfying. Don’t you want customers pining for your next email, devouring every bit of information, and anxiously awaiting more? We don’t always think about marketing in terms of a delicious meal, but restaurants and marketers ultimately have the same goals. Give customers a taste of something yummy, satisfy… Read More
David Portney // 2 Apr, 2013
5 Ways SEO is Like the Rolling Stones
In the summer of 2012, the Rolling Stones celebrated the 50th anniversary of their first gig at the Marquee Club in London. Love ‘em or hate ‘em, the original bad boys of rock and roll have endured for a half century despite drug and alcohol problems, several changes to the band’s line-up, and occasional rumors… Read More