Tag Archives: internet marketing
Internet Marketing Mike Fitterer // 6 Mar, 2012
SMX West 2012 Lessons in Social and Mobile Search
The last week of February, search marketers from around the world assembled in sometimes-sunny San Jose, CA to geek out and discuss the latest internet marketing trends. Due to massive generosity from the Portent C-Suite I had the privilege of attending. For those of you who were unable to attend SMX West 2012, this post… Read More
Design & Development Jarrod Medrano // 1 Mar, 2012
Basic Guide to Email Design
Though not as popular as it used to be, email remains a viable component of a good marketing strategy. When designing email templates, it’s important to consider the wide array of devices and email clients available. Follow these simple tips to make sure your message is coming across clearly on every platform and not making… Read More
Katie L Fetting // 27 Feb, 2012
SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar
Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz. His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world. (We hope.) Topics Ian will cover include: Why great content is… Read More
Internet Marketing Welles Wiley // 16 Feb, 2012
10 Internet Marketing Experts to Follow on Twitter
For us in the internet marketing community, Twitter is the best way to get the latest insights from all the top minds in our field. The world of SEO is always changing, and if you’re working off old information you could be doing more harm than good to your website. In order to stay ahead… Read More
Social Media Ryan Moothart // 11 Jan, 2012
Utilizing Facebook Insights to Identify Potential
When you run an ad campaign in Facebook to get more fans for your business page, you’re able to analyze your performance using Facebook Insights. Recently, Facebook completely removed the old version of Insights and made their new version mandatory. If you’re not familiar with the new Insights, they feature more in-depth and granular information… Read More
Social Media Matt Gratt // 14 Nov, 2011
Visualizing the StumbleUpon Audience
StumbleUpon has gone from hipster niche play to social media giant. In this post, I’ll analyze and visualize the StumbleUpon audience, and give some tips for marketers seeking to use this channel to drive traffic. With more than 20 million users, sending more than 1 billion referrals per month, StumbleUpon is a major player in… Read More
Social Media Mike Fitterer // 12 Oct, 2011
11 Tips for Making Facebook Your Business’ BFF
You know what’s startling? The endless supply of companies that EPIC FAIL in the Facebook realm. Soooo many companies grasp that they should be on Facebook. They get that this whole “Social Media” thing can positively impact their business. The problem is that many businesses opt to have the CTO’s 12-year-old create an account and… Read More
Portent Staff // 2 Jun, 2009
We’ve got High Tweets – We got High Tweets
Become instantly cool with High Tweets! You thank your lucky stars.
Portent Staff // 12 Sep, 2008
A Loaded Gun – Quentin Tarantino’s Secret Weapon for Creative Professions
DISCLAIMER: Get over the gun analogy. It’s Quentin Tarantino, so of course he’s going to use incredibly violent imagery. Don’t let that stop you from learning some of the best creative advice I’ve heard this year. First, a little stage setting. As a Creative Lead in an Internet marketing agency myself, I would venture to… Read More
Portent Staff // 14 Aug, 2008
The Four Qualities You Need to Be A Good Copywriter (hint, good writing isn’t one of them)
One of the most common misconceptions about a copywriting career is that all you need is good writing skills. This is hardly the case. There are many great writers in the world who would either not enjoy copywriting, or who would not excel at it. But there are definitely certain qualities that predispose people to… Read More
Portent Staff // 30 Jul, 2008
Copywriting is better than other writing careers
If you were a creative writing or English major, you may think your job prospects include pouring coffee in a cafe while scrawling poems on napkins, burying yourself in manuscripts as an editorial assistant in a publishing house, working as a journalist for a local publication, or of course writing the Great American Novel. But… Read More
Portent Staff // 18 Jul, 2008
Why You Need Creative Services
The economy is rocky. Resources are tight. It's the perfect time to run out and hire a creative services firm to do your Internet marketing, right? Right! While resources must be considered carefully in a rocky economy, I am here to explain why investing in professional creative development is one of the soundest business decisions… Read More
Portent Staff // 2 Jul, 2008
The Holy Grail of Internet Marketing: The Truest Best
When someone orders iced tea, don’t serve them maple syrup It’s no secret that pouring it on too thick will make consumers suspicious and distrusting of your advertising. It’s no secret that advertisers continue to do it anyway. But there is a quiet uprising occurring, an anti-movement springing up in the form of sites like… Read More
Portent Staff // 6 Jun, 2008
Controversial Company Practice Proves Shoe-in for Online Success
An interface only a shoemonger could love I am looking at a site so cluttered and ugly, it connotes every $1 table yard sale you’ve ever seen. I am looking at a site with such a dizzying array of calls to action, you feel like you are on a street corner in Tijuana. I… Read More
Tom Schmitz // 29 Apr, 2008
Twitter Secrets Revealed
Twitter is a Popular Group Chat Client When Twitter came on the scene 2006 I was an early adopter. Chatting IRC style with the addition of subscribers and an archive was most compelling to me. I was quick to abandon it too. Back then you may as well have shouted, "Hello!," into a desert canyon,… Read More