Tag Archives: keywords
PPC Laura Oden // 11 Sep, 2014
PPC and SEO — Shouldn’t They Get Along?
Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael… Read More
PPC Kiko Correa // 1 May, 2014
Harvesting Bulk Negative Keywords with Excel
When I was just a boy, my mother caught me out behind the garage using broad match. I couldn’t sit for a week. Later, I graduated to the hard stuff: media buys, QR codes, direct mail… bad scene, man. Still, despite her best attempts at teaching me the value of plus signs, quotes and brackets,… Read More
![Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!]](http://cdn.staticeigene-homepage-erstellen.net/images/2013/12/landing-page-relevance1-330x195.jpg)
PPC Elizabeth Marsten // 4 Dec, 2013
Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!]
Elizabeth initially presented the information below during her Mozinar on Sept. 10. But for those of you who aren’t interested in an hour-long audio presentation but want more info than a Slideshare, this is the post for you. Consider this the “Tall,” not Venti version… Give us a break, it’s Seattle. Once upon a time I started… Read More
SEO George Freitag // 26 Sep, 2013
Team Portent Weighs In On the Loss of Organic Keywords
Well it finally happened. In what they claim is a move to make search data more secure, Google has begun to encrypt all searches, effectively placing all organic traffic into the (not provided) category. This means business owners will never see the keywords people used to get to their site. We’ve already gone over what… Read More
Elizabeth Marsten // 6 May, 2010
22 Free Keyword Tools for PPC and SEO
It happens to the best of us, one day you’re plugging along and you realize, you need to expand your keyword list, you need more niches, you need to spend more or you need to make more. So what do you do? Try any one of these free keyword tools or create your own methods… Read More
Tom Schmitz // 2 Feb, 2009
Are Long Tail Keywords Dead?
Are long tail keywords dying? I’m just asking? I started using long tail keyword strategies well before Chris Anderson’s book arrived on the scene. Back then I called them embedded keywords. And yes, for the sarcastic readers, this was long before the Iraq war too. I coined this phrase because a more popular keyword was… Read More
Michael Wiegand // 16 Oct, 2008
The AdWords Quality Score Hammer Has Fallen, Now What?
Google AdWords is a mystical beast sometimes, capable of dumbfounding and goring the best of us. My cost-per-click cohort, Elizabeth, kindly tipped us off to Google’s most recent Quality Score update – and it appears the latest changes are starting to affect the paid search landscape in a big way. For some, scores have dropped… Read More
Elizabeth Marsten // 12 Jun, 2008
PPC FAQ – Finding the Right Number of Keywords
I answered some questions about PPC keywords yesterday then realized that you might find these useful. I’ll keep posting PPC questions and answers over the next several days. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How… Read More
Elizabeth Marsten // 28 Apr, 2008
Make the Most of High Traffic Keywords
Once in awhile you get a client who’s site offers a lot of little specific products that is great for niche keywords but low traffic. Those keywords are great when they convert, but the real traffic is in the high competitive keywords that bring the visitors to the site. These visitors that search by the… Read More