Tag Archives: pay per click
PPC Chad Kearns // 14 Sep, 2012
The New PPC Management Referral Program that Gets You Cash
IT’S FREE MONEY! Now that we have your attention, Portent is proud to announce a newly created referral program for our PPC Essentials management package. What does this mean? It means that if you refer Portent’s PPC Essentials package to a small business owner or marketing manager and they sign up for our monthly management… Read More
Chad Kearns // 30 Jul, 2012
5 Critical Tips for PPC Success for Small Businesses on a Budget
Small business owners on a tight budget need to stretch their PPC advertising dollars to get the most bang for their buck. However, there are countless money-sucking traps along the way that can derail your online advertising goals. Here are five critical tips for PPC success for small businesses on a budget. 1. Separate Networks.… Read More
Elizabeth Marsten // 23 May, 2012
9 Tips for Setting Up an AdCenter Account from Scratch
It’s free to sign up! AdWords charges you $5 for account activation. Don’t dump your entire AdWords account in. That’s just silly. Use the 80/20 rule. 20% of what you’re doing in Google can go over to adCenter. Just like a house fire, take only what you treasure most. Then accumulate later. There are settings… Read More
Elizabeth Marsten // 26 Apr, 2012
Expert PPC Management Within Your Reach
Pay-Per-Click advertising is a beautiful thing. Set up an AdWords or adCenter account and your ads can target thousands of potential customers looking for a product just like yours. Mmm, that’s nice. But it can be complicated and difficult. Especially on a budget. And time consuming. PPC Essentials Package That’s why Portent is rolling out… Read More
Elizabeth Marsten // 4 Apr, 2011
Taking the Microsoft AdExcellence Exam Part 6
Part 6 is finally here! Yeah, I know. About time. Who’s read for some Budgeting and Billing? Microsoft adCenter Budgeting (2:08) This two minute video just goes over the different options: divide across the month or per day or the spend until depleted with definitions. Daily budget is a “target” and the actual spend will… Read More
PPC Michael Wiegand // 8 May, 2009
New Predictive PPC Tool: Paid Search Return Estimations
The Paid Search Problem Let’s be honest. All too often, starting or optimizing a paid search campaign is a guessing game. You make obvious changes to your keyword list, rewrite some ads, and setup a new landing page – but for the most part, it’s like a Jackson Pollock painting. You throw a bunch of… Read More
Elizabeth Marsten // 12 Jan, 2009
Microsoft AdCenter Finally Brings Us Custom Date Ranges
Are you tired of having to run a report in AdCenter every time you want some stats that aren’t: Yesterday, Last 7 Days, Today, This Month, Last Month, Last 3 Months, Last 6 Months, This Year, Last Year or Entire Time? Or in my case, I’m tired of deciphering just what would be 3 months… Read More
Michael Wiegand // 16 Oct, 2008
The AdWords Quality Score Hammer Has Fallen, Now What?
Google AdWords is a mystical beast sometimes, capable of dumbfounding and goring the best of us. My cost-per-click cohort, Elizabeth, kindly tipped us off to Google’s most recent Quality Score update – and it appears the latest changes are starting to affect the paid search landscape in a big way. For some, scores have dropped… Read More
Elizabeth Marsten // 13 Aug, 2008
Top 11 Tips for Picking a 2nd or 3rd Tier PPC Engine
Most optimization tips and instructional guides cover the big 3 of PPC search engines, Google, Yahoo and MSN. But what about all those little guys out there? Have you tried any of those yet? I’ll review some 2nd and 3rd tier interfaces in the coming weeks, how the traffic was, how much it was, the… Read More
Elizabeth Marsten // 28 Jul, 2008
Yahoo Outsources Your PPC Ads to India
Not everyone has the ability to work with Yahoo and receive the occasional free optimization help from their “experts.” If you do, carefully review the ads that come back. Several times, I sent in existing ad groups for help with ad optimization (who knows what will get a better quality index score than the search… Read More
Elizabeth Marsten // 15 Jul, 2008
Do Not Waste PPC Display URLs
The display URL in any PPC ad is a great place to stuff additional keywords, attract attention to your ad and/or increase branding. So it is definitely not a space to be wasted or ignored. Next time instead of simply putting “www.yoursite.com” as the display URL, try some of these simple tests and see if… Read More
Elizabeth Marsten // 1 Jul, 2008
Get Started with the Google Content Network
When I first started in pay per click marketing the content network was considered a dark, black hole where clicks went to die and impressions soared. Nowadays there is a lot more success, a lot more transparency and a lot more of control that an advertisers can exert over their campaigns. So, when starting a… Read More
Elizabeth Marsten // 24 Jun, 2008
PPC FAQ – Bidding on Trademarked Terms
I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. What about PPC bidding on branded, trademarked or copyrighted keywords? The fact… Read More
Elizabeth Marsten // 19 Jun, 2008
PPC FAQ – When to Stop Using PPC Keywords
I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How do you know which PPC keywords to stop using? Rolling right… Read More
Elizabeth Marsten // 12 Jun, 2008
PPC FAQ – Finding the Right Number of Keywords
I answered some questions about PPC keywords yesterday then realized that you might find these useful. I’ll keep posting PPC questions and answers over the next several days. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How… Read More