Tag Archives: ppc
Elizabeth Marsten // 12 Jun, 2008
PPC FAQ – Finding the Right Number of Keywords
I answered some questions about PPC keywords yesterday then realized that you might find these useful. I’ll keep posting PPC questions and answers over the next several days. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How… Read More
Elizabeth Marsten // 12 May, 2008
Ask PPC Advertising Pushing Me Away
These days Ask.com seems to be flailing, desperately trying to control the bleeding of is its’ visitor base and PPC advertisers. In the world of PPC search engine marketing, I have found increasingly less value from Ask’s paid search advertising program and stopped using their service altogether for several clients. If you cannot get a… Read More
Elizabeth Marsten // 5 May, 2008
Google Leaks AdWords Quality Score
Much like the mystery of the Big Mac’s secret sauce and Colonel Sanders 11 herbs and spices, we’ve all speculated what exactly makes up the closely guarded formula that determines Google’s PPC Quality Score. What are all the factors? How much weight does each factors carry? How can I exploit this to my advantage?! Last… Read More
Elizabeth Marsten // 28 Apr, 2008
Make the Most of High Traffic Keywords
Once in awhile you get a client who’s site offers a lot of little specific products that is great for niche keywords but low traffic. Those keywords are great when they convert, but the real traffic is in the high competitive keywords that bring the visitors to the site. These visitors that search by the… Read More
Michael Wiegand // 21 Apr, 2008
Hedging Your PPC Bets: Geo-Targeting for Revenue
PPC, at times, can feel a bit like going to Vegas and pumping nickels into the slot machines. Except imagine the nickels are dollars, or sometimes several dollars. Ouch! Pretty soon you’ve squandered your dinner money, and the forgiving 7-7-7 has eluded your grasp all night. Fortunately, there’s a way to hedge your bets in… Read More
Elizabeth Marsten // 21 Apr, 2008
Give MSN adCenter Support Four Stars
But give the actual interface a star and a half. (On a scale of four stars, Google being four.) Almost every time I call MSN adCenter support for my various issues, be it basic account editing, billing, ad approval, keyword status or a general “what just happened?!”, I get top notch support and “I’m sorries”.… Read More
Elizabeth Marsten // 11 Apr, 2008
How to Make MSN AdCenter Work with Google Analytics
Per my post last week regarding Solving the (not set) in Google Analytics and Yahoo, we’ll continue this week bridging the gap between MSN AdCenter and Google Analytics. I did ask a MSN AdCenter representative once how come my two biggest keywords (in impressions, spend and clicks) didn’t register at all in Google Analytics, but… Read More
Elizabeth Marsten // 7 Apr, 2008
Solving the (not set) in Google Analytics
Today’s tip comes from two sources: Alex L. Cohen and PPC Hero, with their mystery solving and publicly sharing their solution on how to import data and increasing compatibility between Yahoo PPC and Google Analytics. As with any search engine that isn’t Google, you have to expect a certain amount of disparity in reporting data… Read More