Tag Archives: PPC tips
PPC Kiko Correa // 27 Feb, 2014
Are You Optimizing Your PPC Campaigns To Death?
Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More
PPC Ryan Moothart // 16 Apr, 2012
The 3 Most Important Lessons I’ve Learned as a PPC Strategist
I started working at Portent a year and a half ago as an intern. I was fresh out of college and did not know any specifics of internet marketing. I was introduced to the world of paid search during my first few weeks and found it intriguing. As I starting to do more work in… Read More