Tag Archives: search marketing
SEO George Freitag // 9 Jul, 2013
Everything Non-SEOs Need To Know About SEO (Webinar)
Last month, I did a webinar called “Everything Non-SEOs Need To Know About SEO.” The goal was to give developers, designers, and other web professionals a core understanding of some of the more complex SEO concepts. Here’s the full video along with the link bundle that includes the slidedeck. Enjoy! You can find the link… Read More
PPC Timothy Johnson // 24 May, 2013
Building Successful Low Budget PPC: Keywords
In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week three of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow… Read More
Marianne Sweeny // 15 May, 2013
3 Google Algorithms We Know About & 200 We Don’t
When I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. … Read More
SEO George Freitag // 1 May, 2013
5 SEO Strategies We Swear Aren’t Going Anywhere
It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit? Ah, the good old days…) And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More
Alexander Nessel // 11 Apr, 2013
Why You Should Market Like You (Want to) Cook
Great marketing should be mouthwatering, scrumptious, and satisfying. Don’t you want customers pining for your next email, devouring every bit of information, and anxiously awaiting more? We don’t always think about marketing in terms of a delicious meal, but restaurants and marketers ultimately have the same goals. Give customers a taste of something yummy, satisfy… Read More
SEO George Freitag // 5 Mar, 2013
Why Web Professionals Hate SEOs
Before I even became an SEO I learned to hate SEOs. After all, SEOs would take the beautiful, functional site the designers and developers spent their nights creating and cram it full of footer links, anchor text, H tags, nofollows, and any other piece of code they could think of until the site couldn’t breathe.… Read More
Blog R.J. LaCount // 24 Jan, 2013
Into The Fold: Why Web Design is More than One “Rule”
If you want to call yourself a web designer these days, you’d better be ready to keep up. Daily study is required or you’ll be left in the dust. I follow countless blogs, listen to podcasts during my commute, and work on random projects at home just to try out new things. When I start… Read More
George Freitag // 18 Sep, 2012
Get All Your Questions about Local SEO Answered!
Last week we announced our new referral program for our PPC Essentials Package. There was a blog post about it. The world changed. We decided we really liked that feeling and wanted to hold onto it a little longer. So this week we’re announcing a special for our recently revamped and reworked Local SEO Package. For… Read More
George Freitag // 30 May, 2012
Goodbye Google Places, Hello Google+ Local
Business owners got a treat this morning as Google rolled out yet another update to its local platform, this time, ditching Google Places and replacing it with Google+ Local. This move completely integrates Google’s local listings with the current Google+ social network. Coincidentally, and equally newsworthy, Portent just happens to be moving to our new… Read More
Marianne Sweeny // 15 May, 2012
Wanted: Enterprise Search Gods
Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam… Read More
Elizabeth Marsten // 26 Apr, 2012
Expert PPC Management Within Your Reach
Pay-Per-Click advertising is a beautiful thing. Set up an AdWords or adCenter account and your ads can target thousands of potential customers looking for a product just like yours. Mmm, that’s nice. But it can be complicated and difficult. Especially on a budget. And time consuming. PPC Essentials Package That’s why Portent is rolling out… Read More
Internet Marketing Mike Fitterer // 6 Mar, 2012
SMX West 2012 Lessons in Social and Mobile Search
The last week of February, search marketers from around the world assembled in sometimes-sunny San Jose, CA to geek out and discuss the latest internet marketing trends. Due to massive generosity from the Portent C-Suite I had the privilege of attending. For those of you who were unable to attend SMX West 2012, this post… Read More
Tom Schmitz // 1 Aug, 2008
Top SEOs Names Portent Interactive a Top 10 Firm
Every month, TopSEOs ranks internet marketing agencies in the United States. This month, Portent is the #8 agency for both Pay Per Click Marketing and SEO. I’m not much of a bragger, but this seemed worth passing along. You can see the rankings at: http://www.topseos.com/CompRank/index/. Full disclosure: Portent Interactive is a paying advertiser on TopSEOs.… Read More