Tag Archives: SEO
Josh Patrice // 27 Sep, 2013
SEO Tips for Small Businesses [VIDEO WEBINAR]
This webinar was originally given in October, 2012. Transcript: Shawn Besabella: Hello. Welcome to the Portent Webinar Series. My name is Shawn, and I’ll be today’s moderator for today’s webinar, which is SEO Tips for Small Businesses. Today’s webinar will be presented by Josh Patrice, an SEO Team Lead here at Portent. So without further… Read More
Video George Freitag // 14 Sep, 2013
Portent Pop Quiz: George Freitag on Why You Should Delay Posting Your Videos on YouTube
Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In this one George Freitag addresses why you should delay posting your… Read More
SEO Portent Staff // 22 Aug, 2013
Why You’ll Agree to Disagree with Your SEO… and That’s OK
Do you ever feel like the ideas or the topics you want to focus on fall on deaf ears with your SEO specialist? Do they appear to favor seemingly trivial or invisible items like title or alt tags, navigation, and site speed, over keywords and rankings that feel more directly related to meeting your goals?… Read More
SEO Marianne Sweeny // 21 Aug, 2013
Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More
The days of sanitary SEO are on the wane. Oh sure, there will always be tools to hide behind and technology barriers to raise. As long as site speed is a factor, we will be able to amuse ourselves in the solitary pursuits of caching, minifying, and optimizing consolidated JS and CSS files and images.… Read More
SEO George Freitag // 9 Jul, 2013
Everything Non-SEOs Need To Know About SEO (Webinar)
Last month, I did a webinar called “Everything Non-SEOs Need To Know About SEO.” The goal was to give developers, designers, and other web professionals a core understanding of some of the more complex SEO concepts. Here’s the full video along with the link bundle that includes the slidedeck. Enjoy! You can find the link… Read More
Marianne Sweeny // 15 May, 2013
3 Google Algorithms We Know About & 200 We Don’t
When I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. … Read More
Nick Bernard // 7 May, 2013
SEO for Beginners: Improving Site Speed
We write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed. We’ve written two posts on how we configured Portent’s site: one is pretty advanced and the other is blindingly… Read More
SEO George Freitag // 1 May, 2013
5 SEO Strategies We Swear Aren’t Going Anywhere
It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit? Ah, the good old days…) And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More
SEO David Portney // 25 Apr, 2013
What Programming Is Teaching Me About SEO and Life
Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee. Sound good? Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More
Marianne Sweeny // 4 Apr, 2013
Get Found, Make Money: Optimizing Apps for Search
State of App Search: Needle in a Haystack Have you ever tried to meet someone at Grand Central Station or some other incredibly crowded venue? It sounds so doable and yet it is so not. There are too many people, too many distractions and too much stuff in the way. App (tablet and phone… Read More
David Portney // 2 Apr, 2013
5 Ways SEO is Like the Rolling Stones
In the summer of 2012, the Rolling Stones celebrated the 50th anniversary of their first gig at the Marquee Club in London. Love ‘em or hate ‘em, the original bad boys of rock and roll have endured for a half century despite drug and alcohol problems, several changes to the band’s line-up, and occasional rumors… Read More
SEO George Freitag // 26 Mar, 2013
How to Generate Video Sitemaps using Google Docs
Let me just start out with the ending. The Google Doc below takes a list of pages containing embedded YouTube or Vimeo videos and uses magic to grab all the data you need for a video XML sitemap. Then it makes the sitemap for you. You can have it by going to the link below… Read More
Marianne Sweeny // 21 Mar, 2013
The Evolution of Advanced Keyword Research
Keyword research used to be so easy. You picked terms that the client wanted to rank high for, stuffed them onto the page, shake, bake and voila, the site is ranking in the top 3 search results for query. Bad SEOs stuffed keywords in all of the wrong places, all over the page, and… Read More
SEO Nick Bernard // 12 Mar, 2013
Tool Review: Broken Link Finder
I’m a huge fan of Garrent French’s link building tool, the Link Prospector, so I was jazzed when he released the Broken Link Finder. I wanted to give an overview of why broken link building is important and how this tool can save you a ton of time and effort. What is broken link building?… Read More
SEO George Freitag // 5 Mar, 2013
Why Web Professionals Hate SEOs
Before I even became an SEO I learned to hate SEOs. After all, SEOs would take the beautiful, functional site the designers and developers spent their nights creating and cram it full of footer links, anchor text, H tags, nofollows, and any other piece of code they could think of until the site couldn’t breathe.… Read More