Tag Archives: SEO
Featured Ian Lurie // 21 Jul, 2008
You Can’t Separate Social Media and SEO
Social media and SEO are now inextricably linked. You couldn’t separate ’em if you tried. I used to tell clients “Hey, we’ll do SEO, and if you pay us extra we’ll execute a nice social media marketing campaign, too”. Truth is, though, you can’t do a good job in SEO any more without social media… Read More
Tom Schmitz // 14 Jul, 2008
Paid Search & Organic Search Require Different Content Strategies
When you read that paid search and organic search require separate content strategies you might think, “Duh! That’s obvious.” Except that something happened to me last week, and this was not the first time. A Portent’s client earned a top ten ranking for an important keyword, one right near the top of the keyword chart.… Read More
Ian Lurie // 1 Jul, 2008
Google Indexing Flash – Don’t Party Just Yet
Search Engine Land reports that Google will now index Flash. Woo hoo! Party! We can now design every web site on the internet in 100% Flash! Not so fast. While Google’s announcement sounds exciting, there are still significant search engine optimization and more general internet marketing issues that they haven’t addressed: Link Value Yes, Google… Read More
Ian Lurie // 13 Jun, 2008
How To: Create a Great 404 Page Not Found Error Page
I hate seeing these: It’s a waste. You put all that work into creating a great site. Someone makes a mistake like mis-typing a page name, or they click a bad link on someone else’s site, and you drive them away with the internet equivalent of a wagging finger. By the way, this is a… Read More
Tom Schmitz // 9 Jun, 2008
Search Engine Optimization Before Development & Design
Question: When should a company bring a search engine optimization (SEO) consultant into designing a new web site? Answer: Immediately! I just read an article where the author states that the time to hire a search engine optimization consultant is right after the design is finished, before the content is written. Wow! There’s a disaster… Read More
Tom Schmitz // 27 May, 2008
Basic SEO Copywriting in a Nut Shell
This week Portent Interactive is excited to welcome our newest member of the team, copywriter Amanda Halm. Hi Amanda! Jade asked me to write some SEO copywriting pointers that I just finished. Since these sound so proprietary-like, I just had to sneak them past Ian to share with you. So enjoy and *shhhh* Don't tell… Read More
Tom Schmitz // 20 May, 2008
Competitive Rubber Chicken Research for Search Engine Optimization
Know Your Search Engine Optimization Competition When it comes to Search Engine Optimization, your competitors may not be whom you think. One of the first things I ask for from new SEO clients is a list of competitors. This usually arrives from their marketing office and includes other companies that provide the same product or… Read More
Tom Schmitz // 24 Apr, 2008
Three Audiences Every Website Should Cultivate
Lists and grouping are terrific ways to simplify or remember complex stuff. So today I am sharing how I categorize audience development for Internet websites. Before I start, however, I want to emphasize a point. Management guru Peter Drucker declared, “The purpose of business is to create a customer.” Success in business depends on creating… Read More