Tag Archives: social media marketing
Social Media Sara Lingafelter // 19 Sep, 2013
Are Social Fails Good Business?
I seem to be unflinchingly attracted to disciplines where you rarely see a front-page story about a just-plain-good day. I grew up in the equestrian world, a sport where the only television footage you see from the Olympics is of horses tumbling over jumps and riders falling all asunder. I’ve also been shaped by my… Read More
Social Media Rebecca Bridge // 21 Feb, 2013
Why Facebook Graph Search Will = More Scavenger Hunts (Yay!)
Here at Portent, we’ve been all abuzz conjecturing and wondering what the Facebook Graph Search roll-out will ultimately mean for clients. Facebook’s powering its graph search with the connections that take place within its platform (check-ins, likes, friends, shares, tags, and other engagement signals). Will the public take to it? Will Facebook eclipse Yelp and… Read More
Featured Katie L Fetting // 31 Jan, 2013
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday
We all know that the Super Bowl is the Super Bowl of, well, Super Bowls. It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs. But not everyone is a Coke… Or even a Pepsi. Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More
Social Media Bryden McGrath // 28 Dec, 2012
Portent’s 15 Most Popular Social Media Posts of 2012
The world didn’t end last week, meaning that whole 2012 Social Media Year-in-Review bit was a little off. On the other hand, it also means I get to bring you the countdown of our 15 most popular social media posts of 2012. We had a ton of social content on our blog throughout the year, so without… Read More
Social Media Bryden McGrath // 21 Dec, 2012
Portent’s 2012 Social Media Year-in-Review
There was a lot going on in the world of social media in 2012 (see: This entire post). But the world is ending TODAY* – like, anytime now. While you wait for the apocalypse, this blog post will be one of the last things you read. And it may just be the last year-in-review thing… Read More
Blog Elizabeth Marsten // 28 Nov, 2012
Twitter Ads: Terrible or Terrific?
In our endless quest to find the “next big thing” in PPC, we tried a small test at Portent on Portent products and services with Twitter ads. I noticed there were many “how to get started” posts but few data-supported case studies with results. Armed with PPC intern Tim, a $100 head start from a… Read More
George Freitag // 18 Sep, 2012
Get All Your Questions about Local SEO Answered!
Last week we announced our new referral program for our PPC Essentials Package. There was a blog post about it. The world changed. We decided we really liked that feeling and wanted to hold onto it a little longer. So this week we’re announcing a special for our recently revamped and reworked Local SEO Package. For… Read More
Social Media Bryden McGrath // 21 Mar, 2012
44 Ways ‘The Hunger Games’ Social Media Campaign Increased the Movie’s Odds of Success
In Suzanne Collins’ post-apocalyptic young adult novel The Hunger Games, 16-year-old Katniss Everdeen finds herself in a televised fight to the death with other teenagers. If she’s to survive, she’ll need some luck. But when it came to making sure the $75 million Hollywood adaptation would be a success, Lionsgate knew luck wasn’t something they could… Read More
Katie L Fetting // 9 Mar, 2012
Humor & Sharing Behavior: How Laughter Rules the Web
And you thought it was kittens and porn! (There’s plenty of that, too…) Funny people are popular people. How else can we explain an average-looking dude like Jason Sudekis scoring some of the hottest Betties in Hollywood? But when X = funny, well, that’s another story. And as marketers – hockers of hope, deliverers… Read More
R.J. LaCount // 2 Mar, 2012
Facebook’s Timeline “Like Gate” Bug Solution (For Now)
UPDATE: Facebook has fixed the bug! Here’s the deal – Facebook released their new Timeline for business pages along with a bug that broke our ability to redirect users to a hidden page after clicking “like.” They’ve fixed the bug now, but in the meantime we put together a template that uses an in-frame like… Read More
Katie L Fetting // 27 Feb, 2012
SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar
Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz. His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world. (We hope.) Topics Ian will cover include: Why great content is… Read More
Doug Antkowiak // 16 Aug, 2011
Baby, Oh… What Justin Bieber Taught Me About Social Media
Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few… Read More
Social Media Mike Fitterer // 15 Aug, 2011
Facebook Fandom: One Portentite’s Evolving Experience
The internet is my homeboy. It keeps me warm during the harshest of winter days, and makes the best of times even better. I love Twitter, Google Analytics, news sites, joke sites, sports blogs, nerd blogs, and blogs about blogs. So it’s safe to assume I’ve always had 23,343 fans on Facebook, right? Negative Ghostrider. … Read More
Doug Antkowiak // 10 Jan, 2011
HootSuite U – The Clown College for Social Media
Earning a degree from HootSuite University is like playing basketball against your dog. It’s super easy, and it’s a waste of time (unless you go toe-to-paw with Air Bud, the free-throw shooting dog). Don’t get me wrong, I’m a big HootSuite fan. It was the social media tool of choice for Portent Interactive because it’s… Read More
Doug Antkowiak // 19 Nov, 2010
Promoting Your Company on LinkedIn Just Got Easy (Kind of)
As the Facebook of the business world, LinkedIn has become the go-to social media scene for career movers and shakers, and now it’s more influential than ever.