Tag Archives: Social Media
Social Media Matt Gratt // 14 Nov, 2011
Visualizing the StumbleUpon Audience
StumbleUpon has gone from hipster niche play to social media giant. In this post, I’ll analyze and visualize the StumbleUpon audience, and give some tips for marketers seeking to use this channel to drive traffic. With more than 20 million users, sending more than 1 billion referrals per month, StumbleUpon is a major player in… Read More
Social Media Mike Fitterer // 12 Oct, 2011
11 Tips for Making Facebook Your Business’ BFF
You know what’s startling? The endless supply of companies that EPIC FAIL in the Facebook realm. Soooo many companies grasp that they should be on Facebook. They get that this whole “Social Media” thing can positively impact their business. The problem is that many businesses opt to have the CTO’s 12-year-old create an account and… Read More
Doug Antkowiak // 16 Aug, 2011
Baby, Oh… What Justin Bieber Taught Me About Social Media
Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few… Read More
Social Media Mike Fitterer // 15 Aug, 2011
Facebook Fandom: One Portentite’s Evolving Experience
The internet is my homeboy. It keeps me warm during the harshest of winter days, and makes the best of times even better. I love Twitter, Google Analytics, news sites, joke sites, sports blogs, nerd blogs, and blogs about blogs. So it’s safe to assume I’ve always had 23,343 fans on Facebook, right? Negative Ghostrider. … Read More
Jarrod Medrano // 11 Aug, 2011
Facebook Reveal Tab Tutorial
I am going to explain how to create a Facebook tab with like to reveal functionality from start to finish. You will need to have PHP and cURL installed on your server to make this work. Step 1: Download facebook.php from the Facebook PHP SDK You can get a copy of the PHP SDK here.… Read More
Social Media Michael Wiegand // 23 Jun, 2011
QR Codes: A Social Experiment at SMX
A few weeks ago at SMX, I wanted to try something. I was too busy to order business cards in the weeks leading up to the conference. And in lieu of taking generic company cards to the show, I figured I’d make a QR code for folks to scan. QR Code Destination At a conference… Read More
Tom Schmitz // 6 Jan, 2011
What Social Media Means for SEO
A metamorphosis is under way, one which will fundamentally change organic search engine rankings and search engine optimization. Google and Bing are getting faith in social media and are converting. Perhaps sooner than later, social media will eclipse backlinks as the gold standard for online authority. When Sergey and Brin created Google they invented PageRank,… Read More
Tom Schmitz // 2 Dec, 2009
Spin Your Social Media Marketing Flywheel
I’m going to tell you a secret that people in social media marketing and social media optimization don’t like to talk about. Fame begets fame. If you’re a celebrity or popular brand then social media will be particularly easy for you. For those of us who are celebrities only in our own minds, you and… Read More
Tom Schmitz // 23 Jul, 2009
Where is Your Social Media Marketing Headquarters?
This post is about the nature of social media. The premise is simple. Your social media marketing needs a centralized location, a headquarters. Notice I did not write that you should centralize your efforts. That would be too much like those classic cartoon scenes in which the characters disappear behind skinny trees. When you hang-out… Read More
Portent Staff // 2 Jun, 2009
We’ve got High Tweets – We got High Tweets
Become instantly cool with High Tweets! You thank your lucky stars.
Tom Schmitz // 5 Nov, 2008
Killer Facebook Marketing Strategy
These days more and more companies are using social media to build influence on the web. It’s challenging. Many fail or give-up because social media sites possess a formidable barrier to entry, one designed to keep hawkish salespeople at bay. Web 2.0 or community sites reward genuineness just as they toss commercial behavior into the… Read More
Tom Schmitz // 8 Oct, 2008
Identify Top Bloggers
Becoming active in social communities and on blogs is an important element of social media marketing. One way to do this is to read blogs by others in your sector and in your target market’s sector, then subscribe to the leaders. Select a handful of bloggers with whom to build relationships. Comment regularly on their… Read More
Tom Schmitz // 12 Aug, 2008
How to Build Reputation & Branding with Articles
Two fundamentals of building authority in search engine optimization are adding content and earning links. A terrific way to do both is to add link-worthy and vote-worthy articles. Votes come from social media web sites like StumbleUpon, Del.icio.us, Reddit and Digg. The more votes an article receives the more prominently it gets displayed on those… Read More
Featured Ian Lurie // 21 Jul, 2008
You Can’t Separate Social Media and SEO
Social media and SEO are now inextricably linked. You couldn’t separate ’em if you tried. I used to tell clients “Hey, we’ll do SEO, and if you pay us extra we’ll execute a nice social media marketing campaign, too”. Truth is, though, you can’t do a good job in SEO any more without social media… Read More
Tom Schmitz // 29 Apr, 2008
Twitter Secrets Revealed
Twitter is a Popular Group Chat Client When Twitter came on the scene 2006 I was an early adopter. Chatting IRC style with the addition of subscribers and an archive was most compelling to me. I was quick to abandon it too. Back then you may as well have shouted, "Hello!," into a desert canyon,… Read More