Tag Archives: tutorials
Analytics Ian Lurie // 5 Dec, 2008
Web Analytics Webinar Today (it’s free)
I’ll be presenting a webinar today: Transforming Google Analytics Into Business Analytics When: Tuesday, December 9, 12 PM PST (that’s today) Where: Here, on the web, silly The focus: Making actual, real-life use of Google Analytics to grow your business. No fancy shtuff like advanced segments. I’ll talk about: Data overload and how to avoid… Read More
Featured Ian Lurie // 24 Nov, 2008
Why Does (most) Marketing Suck? CM Summit Presentation
Just wrapped up my Conversational Marketing Summit presentation titled ‘why does most marketing suck?’. In it, I review: A brief history of marketing, as told by beer. Why and how you should select, rather than accumulate, customers. How you can better listen to your audience. The meaning of life. At least as a marketer. I… Read More
Ian Lurie // 28 Oct, 2008
A Copywriter’s Practical Guide To Smart Internal Linking
Yo, copywriters. If you freak out about semantic markup, then you have varying degrees of apoplexy over links. But linking is a critical part of smart online copy. Links are why it’s called the world wide web, and not the world wide collection of random disconnected bits and pieces. So you need to learn. Here’s… Read More
Ian Lurie // 24 Oct, 2008
A Copywriter’s Guide to Semantic Markup
Copywriters are a weird, weird bunch. They fearlessly crank out pages of great prose – an activity that terrifies most people – but are horrified when I mention something like ‘semantic markup’. The concept of a heading tag reduces the best writers to a mass of quivering jelly. Well, for all you writers out there,… Read More
Internet Marketing Ian Lurie // 8 Oct, 2008
October 16th Internet Marketing Triage Webinar: More Info
Note: Webinar cancelled – more info here. Sign ups for my October 16th internet marketing triage webinar have been, uh, less than stellar nonexistent. So I thought I’d give it another shot. October 16th, I’ll be doing a 90-minute webinar on internet marketing. My focus: Those first things you have to do if you’re going… Read More
Internet Marketing Ian Lurie // 3 Oct, 2008
59 Things Webinar, October 16th – Sign Ups Open
Note: Webinar cancelled – more info here. I’m starting a webinar series on internet marketing. For lack of a great, clever name, I’m calling it my Internet Marketing Webinars. Webinar 1: 59 Things You Should Be Doing The first one will be based on my 59 Things list. I’ll go into more detail on the… Read More
Ian Lurie // 8 Apr, 2008
How To: Get A Derailed Internet Marketing Project Back On Track
Successful internet marketing brings together a lot of disciplines. Unfortunately, that often results in project chaos: Unhappy teams, communication failures, etc.. Read on and I’ll give you a few methods for putting things back on track. You’ve Been There: The Project’s on the Rocks Tell me if this sounds familiar: The developer says they can’t… Read More
Jarrod Medrano // 7 Apr, 2008
Actionscript 3 Particles Tutorial
Today I’m going to show you how to do something a little more fun than usual. We’re going to be making a simple particle system in Flash CS3. Subscribe to my RSS feed on Veoh Actionscript 3 Particles Tutorial Part One Actionscript 3 Particles Tutorial Part Two
Featured Ian Lurie // 2 Jan, 2008
Video: Google Webmaster Tools (Reality TV Version)
Google’s webmaster tools are a great search marketing tool. But they’re also a fantastic internet marketing tool, because they let you peek into the heads of your audience, and see how search engines (and probably your customers) are classifying you. I recorded a brief video about it, and provided some quick guidance on getting set… Read More
Ian Lurie // 9 Oct, 2007
Personas Tutorials
I’m on a bit of a personas kick lately. Here are the tutorials I’ve written to date: Get In Your Customers’ Heads: Creating Great Personas The introduction. The 4 Rules of Personas: Creating Great Personas, Part 2 Applying personas directly to your internet marketing strategy. 3 Rules for Applying Personas to E-mail Marketing This one’s… Read More
Ian Lurie // 17 Sep, 2007
Website Suck? No Visitors? Follow these 5 easy steps to Internet Glory.
Almost every business owner I meet says “I have a web site. I just don’t have enough time to make it not suck.” Well, you don’t need a lot of time to make your website not suck. You can do it while you’re slurping that first latte of the morning. Here’s how you do it… Read More
Ian Lurie // 16 Jul, 2007
Google Analytics Tutorials: All Together
Purely for organizational purposes, I’ve pulled all the tutorials together in one place: Install Google Analytics Site Search in 5 Steps Analyze Internal Search Data With Google Analytics – Now superseded by the tutorial above. Data discovery with Google Analytics 2.0 Google Analytics Tutorial 1: Setting Up Google Analytics Tutorial 2: Essential Stats Google Analytics… Read More
Ian Lurie // 8 May, 2007
Conversation Marketing Podcast Feed
I am joining the 21st Century with my very own podcast feed. The feed includes my first interview, as well as the Google Analytics Tutorials. As I add more stuff, I’ll update the feed… The link: http://feeds.feedburner.com/ConversationMarketingPodcasts Technorati Tags: podcast
Ian Lurie // 25 Feb, 2007
Tutorials, Seminars and Such
I’m supposed to be recording my next Google Analytics Tutorial today. However, reality intervened: My wife went out of town for 8 days (Mexico) with friends. 6 hours after I waved goodbye, both kids came down with the flu. They then gave it to me. My wife got home last night after 8 days of… Read More