Tag Archives: yahoo search marketing
PPC Michael Wiegand // 13 Mar, 2012
The New Yahoo Rich Ads in Search (RAIS) Beta
I can see the video before I click the ad! With Google seemingly rolling out ad extensions every month, the Bing/Yahoo Search Alliance has lagged frightfully behind in terms of ad innovation. Until now. Rich Ads in Search (RAIS) is a hybrid answer to Google’s Ad Sitelinks Extensions and Product Listing Ads. We’ll walk through… Read More
PPC Elizabeth Marsten // 17 Mar, 2009
Yahoo Finally Gets a Clue and Adds Ad Scheduling & Demographic Bidding for You
Jeepers Shaggy, it’s about time! You know when MSN AdCenter has a tool that you don’t you’re getting lapped. Even if it’s not the most robust or granular tool, it’s still rather helpful to be able to choose at what time during the day your ads show or being able to incrementally adjust your bids… Read More
Elizabeth Marsten // 10 Dec, 2008
Paying your Yahoo Search Marketing bill with Pay Pal
Back in September of 2007, Yahoo announced the ability to choose Pay Pal as a payment method for adding funds to your search marketing account. Up until now, I hadn’t had a use for the option and continued doing manual refills, automatic deposits or invoicing for clients. But then a client came along (me) that… Read More