Comments on: Exploring the Potential Impact of Google AdWords Online Video Ads

By: Chad Kearns

Chad Kearns — Mon, 24 Mar 2014 14:42:47 +0000

We actually host the video onsite through zvaar which is really easy to use and comes along with some nifty tracking features through Google Analytics- I highly recommend it if you’re looking for a new 3rd party platform.

By: Mark Lyne

Mark Lyne — Sat, 22 Mar 2014 19:55:54 +0000

Do you have any opinions about using 3rd party hosting instead of YouTube for these kinds of videos?

By: Chuck Price

Chuck Price — Fri, 21 Mar 2014 20:46:05 +0000

Thanks – you’ve answered the underlying question:)

By: Chad Kearns

Chad Kearns — Fri, 21 Mar 2014 20:23:48 +0000

Thanks for the comment, Chuck.

While I won’t be sharing our budget on this initiative, I can tell you that our video ads converted at a significantly higher conversion rate and at a much lower CPA mark than traditional text ad campaigns we have tested.

By: Chuck Price

Chuck Price — Fri, 21 Mar 2014 18:26:18 +0000

Impressive stats – I’m curious if you would share a budget range for the campaign and how it compared to the text ads.