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{"id":42092,"date":"2018-09-25T10:48:38","date_gmt":"2018-09-25T17:48:38","guid":{"rendered":"https:\/\/new.eigene-homepage-erstellen.net\/?page_id=42092"},"modified":"2018-12-10T10:07:00","modified_gmt":"2018-12-10T18:07:00","slug":"click-worth","status":"publish","type":"page","link":"https:\/\/eigene-homepage-erstellen.net\/tools\/click-worth","title":{"rendered":"Digital Marketing Math: What’s a click worth?"},"content":{"rendered":"\n

On the internet, everything starts, somewhere, with a click. So theoretically, you should be able to figure out what each click to your site is worth.<\/p>\n

I thought it’d be a fun exercise to create a sort of worksheet that can figure it out for you, so here you go.<\/p>\n

Pick the worksheet you want to use to figure out the value of a click. Then compare it to what you’re spending, and see if it makes sense. It’s good for the soul…<\/p>\n

Use the lead-based business<\/a> worksheet if you work from leads<\/strong>. That means that folks come to your site and fill out a form or call you (the lead) and then you get them to buy from you (the sale, or conversion).<\/p>\n

Use the retail-based business<\/a> worksheet if you work from retail sales<\/strong>. That means that folks come to your site, look at products, and buy directly, online.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"